ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’ll have the option of marketing the store in the way you wish to.
In writing, this could sound easy, but it isn’t. It’s about engaging with customers and go through social media reviewing blog posts and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Afiliate Login
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any item or service based in HTML templates. Since it is an online platform uses automation to create a simple campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to create a fresh look. You can tweak the colors and fonts, or even the style. If you are able to code your own template also works.
RSS for Email Templates
If you run a blog, you can change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any content with an existing RSS feed. It provides instant notifications to subscribers via email instead of going to the site.
There’s a caveat. Not all email templates are compatible with RSS feed.
So when you choose a template, be sure you choose one that can also work with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. It’s just a way to let users to provide their information.
You can design the heading the font, style, and color. Photos can also be used in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they must work on as time passes. Bonus points for having the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content within an email. Think live survey results as well as sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part does the best job, and will be utilized as the basis to send out future email campaigns.
There is a possibility of locating details like CTA when you alter one particular aspect or design. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any subject that is in your database. This can include emails opened, pages visited, link clicks, and so on.
To segment the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose the segments and then mix them.
The workaround they have at a minimum is to send emails to multiple lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber to get better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on user actions: email opens or clicks on links, site visits, purchases made, etc. AWeber Afiliate Login
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts with an online form. Although you can manually enter the information, it’s feasible to upload them instead. This speeds the process and you don’t have to stress. They accept these file types for import:
You have the decision of using an already-generated subject line or creating your own. Except when making one, you need to wait for verification by your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Afiliate Login
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The difference here compared to other email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support via phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear every time you send an email. Features like A/B testing may not be usable, but you can start your marketing from here.
In the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the data from your campaign as it is being implemented and also where they come from. In some way or other the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you have access to the most essential features.
The major selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It can still work well on the free version even when you don’t have enough budget to invest in. The best part, customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid plan it’s priced reasonably. Not too much, and you can get the best out of the campaign you will make.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Afiliate Login
What exactly is Aweber?
Aweber is an email marketing platform designed for entrepreneurs and digital marketers. No matter if you’re a beginner or experienced you can help your campaign be more visible to all potential customers. The company was established in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and more. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber have customer service?
They can. Customer service on Aweber is available during working hours via chat, phone or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts with the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will start by applying tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.