ECommerce and Email Marketing go in tandem. When you manage your own online shop, you have the ability to promote your store the way you want to.
On paper, it might appear simple, but it’s not. Customers interact with you by using social media, interact with them reviewing blog posts and so on. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber and how email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Agency
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service that are based upon HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. When the email is sent to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to create a fresh style. You can tweak the colors as well as the font or style. When you can, coding your own template also works.
RSS to Email Templates
For bloggers who have a blog, you can convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat. Not all email templates can be used with an RSS feeds.
When you select a template, be certain to select one that works with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are taking away from the registration form. All it does is allow subscribers to give their details.
You can design the heading and font, style and the color. Photos can be also used here to make the page look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time passes. Bonus points for having the landing page of an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Think live survey results and scores from sports games, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails does the best job, and can be used as the one to send out future email campaigns.
There is a possibility of locating data such as CTA when you change a particular part or design. You can test this by trying out three different emails while mixing and match. Most email marketing tools follow three variations as the standard for industry.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you need go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.
The solution they can use at the very least is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you gather here can be used for future campaigns. Based on the type of campaign they are you could utilize Aweber for more effective results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. AWeber Agency
If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts with an online form. While you can manually input the data, it is also feasible to upload them instead. It will speed up the process , so you won’t feel the anxiety. They will accept the following file types when importing:
You can choose between using an already-generated subject line or creating your own. Except when making one, you must wait for verification from your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat or email, you can receive their advice. All subscription plans can use them. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Agency
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available on this page. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s watermark will appear every time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data from your campaign and see the source of these data. One way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. For those who have no prior experience in marketing the Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid plan it’s priced reasonably. Not too much but you’ll make the most of the campaign you create.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Agency
What is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional it is possible to help your campaign be more visible to anyone who is interested. The company was established in 1998 and helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and more. Some of them require the use of a specific widget or programming to facilitate the integration.
Does Aweber offer customer service?
They do. Customer support on Aweber is available during business hours by phone, chat or via email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts through a form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin by applying tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.