ECommerce and Email Marketing go in tandem. If you own the online business, you’re given the power to market the store however you would like to.
It might sound easy, but it isn’t. Customers interact with you, go through social media and blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter is not enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Allow Clickbank Affiliate
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any service or product built upon HTML templates. Being a platform uses automation to create a more efficient campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to create a fresh style. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.
RSS to Email Templates
For those running a blog, you are able to transform the contents of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a catch, though. Some email template templates can be used with an RSS feeds.
If you decide to use a template, be sure you choose one that can also work with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. All it does is allow subscribers to fill in their information.
You can design the heading, font, style, and the color. Photos can also be used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time goes by. Also, points for incorporating the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results as well as sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part does the best job, and is used as the one for future newsletters.
There is a possibility of locating details like CTA when you alter one particular aspect of the design. You can test this by trying out three emails as you mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you have to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The method they use at the very least is to send emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather will be useful for future campaigns. Based on what they accomplish you could utilize Aweber for more effective outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchases made, and so on. AWeber Allow Clickbank Affiliate
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts using an online form. While you can manually input the information, it’s feasible to upload them instead. This speeds the process and that you don’t experience the tension. They accept these file types when they import:
You have the decision of using a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for verification by Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or email, you can get their input. All subscription plans have the ability to use them. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Allow Clickbank Affiliate
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support by chat, phone, or email.
With the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you mail an email. Features such as A/B testing will not be usable, but you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In some way or other these features can greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the funds to purchase. The greatest part is that customer service is readily available. If you don’t have a experience in marketing, their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in a paid plan It’s affordable too. The cost is not excessive but you’ll make the most of the campaign you create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) AWeber Allow Clickbank Affiliate
What is Aweber?
An email-based marketing service is a must for companies as well as digital marketing. Whether you are a beginner or experienced, you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to ensure seamless integration.
Does Aweber offer support for customers?
They can. Customer service on Aweber is accessible during business hours via chat, phone or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts through the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.