ECommerce and Email Marketing go in tandem. In running the online business, you’re given the power to market the store however you would like to.
It may sound simple, but it’s not. Customers interact with you, go through social media reviewing blog posts and so on. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletters aren’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Allow Users To Delete Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service that are based in HTML templates. As a platform uses automation to create a more efficient campaign. When the email is delivered to subscribers, you can view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated look. You can tweak the colors and fonts, or even the style. When you can, coding your own template also works.
RSS for Email Templates
For those running blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.
There’s a caveat. Some email template templates work with an RSS feed.
So when you choose the template, make certain to select one that can also work with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They capture data, and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading the font, style, and color. Photos can be also used here to make the page look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not currently possible. It’s something they’ll have to develop as time passes. Plus points for including a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content in an email. Think live survey results, sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one is most effective, and can be utilized as the basis for any future newsletters.
It’s possible to find details such as CTA in the event that you change a particular part in the layout. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you have to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose to mix and match segments.
The method they use at least is sending emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are you could utilize Aweber for more effective outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. AWeber Allow Users To Delete Email
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create lists of up to 10 contacts with an online form. While you can manually input the details, it’s also easy to transfer them instead. It speeds the process and you don’t have to tension. They accept these file types for import:
You have the option of using a pre-generated subject line , or creating your own. Except when making one, you must wait for confirmation by Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Allow Users To Delete Email
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat, or email.
In the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear every time you’ll send an email. Features like A/B testing may not be usable, but you can begin your marketing here.
To purchase the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they come from. In some way or other the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you have access to vital features.
The main selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan in the absence of budget to spend on. The best part, customer service is readily available. For those who have no marketing background the Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid plan it’s priced reasonably. It’s not too expensive but you’ll get the best out of the campaign you’ll develop.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Allow Users To Delete Email
What exactly is Aweber?
Aweber is an email marketing platform designed for companies as well as digital marketing. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or programming to facilitate the integration.
Does Aweber provide customer support?
They do. Customer service on Aweber is available during working hours via chat, phone or email. It also offers an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts using an online form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.