ECommerce and Email Marketing go together. If you own the online business, you’ll have the option of marketing the store in the way you wish to.
It may seem easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and so on. You also have the chance of making a sale following the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter is not enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Alternative Free
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any item or service based on HTML templates. Since it is a platform, it makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you can view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized for an updated look. You can change the color and fonts, or even the style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For bloggers who have blogs, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any content with the existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.
There’s a catch, though. Not all email templates can be used with RSS feeds.
So when you choose a template, be sure you choose one that is compatible with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. It’s just a way to let subscribers to give their details.
You can design the heading, font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. It’s something they’ll must work on as time passes. Bonus points for having the landing page of the email marketing system at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys, sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one is most effective, and is used as the one to send out future emails.
There is a possibility of locating information like CTA in the event that you change an element in the layout. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit on how the tests would take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To divide the data, you need go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select to mix and match segments.
The workaround they have at least is sending emails to multiple lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Depending on what they do it is possible to make use of Aweber to get better results.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, sales made, and so on. AWeber Alternative Free
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using the form. While you can manually input the details, it’s also possible to import them instead. This speeds up the process so you don’t have to stress. They will accept the following file types when importing:
You have the decision of choosing a pre-generated subject line or making your own. Except when making one, you need to wait for confirmation from your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or by email, you’ll have their help. Every subscription plan can benefit from these services. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Alternative Free
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone, or via email.
In the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will appear each time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also see the results of your campaign as it is being implemented and also where they came from. One way or another the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to essential vital features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have enough funds to purchase. The greatest part is that customer service is readily available. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive but you’ll get the best out of the campaign you will develop.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Alternative Free
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. No matter if you’re a beginner or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and more. Some of them require an additional widget or code to ensure seamless integration.
Does Aweber provide customer service?
They do. Customer service on Aweber is available during business hours by phone, chat or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts with an online form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.