AWeber And Awpro Vrs

aweber-review

ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the ability to promote your store however you would like to.

It may seem easy, but it isn’t. It’s about engaging with customers by using social media, interact with them and blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.

Today, even a static newsletters aren’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.

This review will cover Aweber and how the email marketing process works, as well as what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber And Awpro Vrs

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates may look out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any service or product built in HTML templates. As a platform, it makes use of automation to create a simple campaign. When the email is sent to subscribers, you are able to view the data through their statistics.

AWeber And Awpro Vrs

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized for an updated style. You can tweak the colors, font, or style. If you are able to code your own template also works.

RSS to Email Templates

For those running a blog, you can transform the contents of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the site.

There’s a catch, though. Some email template templates can be used with an RSS feed.

So when you choose a template, be sure you choose one that works with them. If you don’t, the template could still be used without them.

Builder of the Landing Page

Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. It’s all it takes is to allow subscribers to give their details.

You can create the heading the font, style, and color. Images can be utilized here to make the page appear professional to prospective subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Also, points for incorporating a landing page for the email marketing system at least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.

This incorporates the use of dynamic content in emails themselves. Think live survey results and scores from sports games as well as weather updates and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part performs best, and it is utilized as the basis for any future email campaigns.

It’s possible to find data such as CTA when you change an element of the design. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.

There’s no restriction in how the tests could take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any subject that is in your database. This can include emails opened, pages visited, link clicks, etc.

To separate the data, you need to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.

The workaround they have at a minimum is to send emails to multiple lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The information you get this way can be utilized for future campaigns. Depending on what they do you could use Aweber to get better results.

Marketing Automation

You can automate the email marketing process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, purchase made, and so on. AWeber And Awpro Vrs

When a subscriber clicks the link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to build a list of up to 10 contacts via an online form. Although you can manually enter the data, it is also possible to import them. It speeds up the process , so you don’t have to stress. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using an already-generated subject line or creating your own. If you create one, you need to wait for verification by the Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber And Awpro Vrs

If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This ensures that the users know what they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Free and Pro. The difference here compared to other email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer service via phone, chat, or via email.

Free Plan

In the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear each time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing from here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts Contact Aweber for a quote

In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they came from. In one way or another the additional features will significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and have access to essential vital features.

The most important selling point is its numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of budget to invest in. The best part, the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer this.

If you are enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you’ll develop.

Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) AWeber And Awpro Vrs

What exactly is Aweber?

Aweber is an email marketing platform for businesses or digital marketers. If you’re a novice or experienced you can increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped companies of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional coding to ensure seamless integration.

Does Aweber have customer support?

They can. Customer support on Aweber is available during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts through an online form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at any time.

How do campaigns function in Aweber?

Campaigns within Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start with the application of an application tag on the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.

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