ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you have the option of marketing the store however you would like to.
On paper, it may sound easy, but it isn’t. It’s about engaging with customers, go through social media and blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber And Awprotools Vrs
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product that are based on HTML templates. Since it is an online platform that makes use of automation to create a more efficient campaign. When the email is sent to recipients, you can look at the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to create a fresh appearance. You can tweak the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For bloggers who have blogs, you can convert the content of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a caveat, however. There aren’t all templates for email that work with RSS feeds.
So when you choose a template, be certain to select one that works with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They capture data, and no distracting elements are taking away from the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used to create a page that will look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time goes by. Also, points for incorporating a landing page for the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Consider live results from surveys, sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and is used to determine the best option for any future emails.
It’s possible to find information like CTA in the event that you change one particular aspect of the design. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you’ll need to go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Based on the type of campaign they are, you can use Aweber for better results.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, and so on. AWeber And Awprotools Vrs
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent out to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via the form. Although you can manually enter the details, it’s also feasible to upload them. It will speed up the process , so you don’t have to anxiety. They will accept the following file types when importing:
You can choose between using a pre-generated subject line or creating your own. Except when making one, you need to wait for verification from Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or email, you can get their input. All subscription plans have the ability to use them. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber And Awprotools Vrs
If you’re new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers that you can cater to. All plans have access to 24/7 customer service via chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you send an email. Features such as A/B testing will not be available, however, you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. In one way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you have access to the most essential features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The best part is that service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you enough details to help you understand that.
When subscribed to an paid plan It’s affordable too. The cost is not excessive, and you can make the most of the campaign you’ll make.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Frequently asked questions (FAQs) AWeber And Awprotools Vrs
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs or digital marketers. No matter if you’re a beginner or seasoned professional, you can make your campaign more visible to any potential audience. The company was established in 1998 and helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need an additional widget or programming to make the integration smooth.
Does Aweber provide customer support?
They offer it. The customer service of Aweber is available during working hours via phone, chat or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts with a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.