ECommerce and Email Marketing go in tandem. If you own the online business, you’re given the power to market the store however you would like to.
It could sound easy, but it isn’t. Customers interact with you, go through social media and blog posts, and so on. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletters aren’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber And Clickfunnels
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for businesses and individuals. It allows users to create newsletters and campaigns for any service or product built on HTML templates. Since it is a platform that makes use of automation to create a simple campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh style. You can change the color, font, or style. When you can, coding your own template this is also possible.
RSS for Email Templates
If you run blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a caveat. There aren’t all templates for email that are compatible with an RSS feeds.
When you select a template, be sure to find one that can also work with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They capture data, and do not have distracting elements hindering the registration form. All it does is allow subscribers to fill in their information.
You can design the heading the font, style, and color. Images can be utilized in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. It’s something they’ll have to develop as time goes by. Plus points for including on a landing page the email marketing system at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one is most effective, and will be utilized as the basis for any future newsletters.
It is attainable to discover details like CTA in the event that you change an element in the layout. It is possible to try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments for any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To separate the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. The issue is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you get here can be used for future campaigns. Depending on what they do you could utilize Aweber for better outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. AWeber And Clickfunnels
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent out to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts with the form. Although you can manually enter the data, it is also easy to transfer them. This speeds up the process , so that you don’t experience the anxiety. It will accept these types of files when they import:
You have the option of making use of an already-generated subject line or making your own. Except when making one, you must wait for verification by the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat or email, you can get their input. Every subscription plan can benefit from them. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber And Clickfunnels
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found on this page. This makes sure that users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of customers that you can cater to. All plans have access to 24/7 customer support via chat, phone, or email.
With the Free Plan, you get access to Aweber for free. However, you’re restricted up to 500 people on the list. The watermark of the company will appear every time you mail an email. Features like A/B testing may not be available, however, you can start your marketing from here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You will also be able to see the data of your own campaign and see where they come from. In some way or other the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to spend on. The best part, the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you sufficient information to answer that.
If you are enrolled in a paid subscription it’s priced reasonably. The cost is not excessive but you’ll benefit from the campaign you develop.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Most Frequently asked questions (FAQs) AWeber And Clickfunnels
What exactly is Aweber?
Aweber is an email marketing platform designed for companies and digital marketers. No matter if you’re a beginner or seasoned professional you can make your campaign more visible to any potential audience. The company was founded in 1998 and helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs like Salesforce, web builders like Wix and WordPress and many more. Some of them require an additional widget or programming to facilitate the integration.
Does Aweber have support for customers?
They do. Customer service on Aweber is accessible during business hours via phone, chat or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using the form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin by applying a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.