ECommerce and Email Marketing go in tandem. When you manage the online business, you have the ability to promote your store the way you want to.
It may appear simple, but it’s not. You engage with customers, go through social media, review blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletters aren’t enough to draw attention. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber And Insight Integration
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any product or service that are based on HTML templates. As an online platform uses automation to create a more efficient campaign. After the email is sent to the recipients, you can look at the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized for an updated style. You can tweak the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you can convert the content of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a caveat. Not all email templates can be used with an RSS feeds.
So when you choose the template, make certain to select one that works with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and no distracting elements are taking away from the registration form. All it does is allow users to provide their information.
You can design the heading and font, style and color. Images can be utilized to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it could be used with Google Analytics, it is not currently possible. It’s a feature they must work on in the future. Bonus points for having on a landing page the email marketing system at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Imagine live survey results, sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails does the best job, and is used as the one to send out future email campaigns.
It is attainable to discover data such as CTA when you change a particular part of the design. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no limitation on how the tests would go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To divide the data, you have go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select and mix segments.
The method they use at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized for future campaigns. Based on what they accomplish you could make use of Aweber for better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. AWeber And Insight Integration
When a subscriber clicks the link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts using the form. Although you can manually enter the information, it’s easy to transfer them. This speeds up the process , so you don’t have to anxiety. It will accept these types of files when importing:
You have the decision of using an already-generated subject line or creating your own. If you create one, you must wait for confirmation from Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans can use them. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. AWeber And Insight Integration
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer support by chat, phone, or via email.
With the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear every time you mail an email. Features like A/B testing may not be available, but you can start your marketing from here.
To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign and see the source of these data. One way or another, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you have access to vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the funds to purchase. The best part, customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you will make.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber And Insight Integration
What is Aweber?
The Aweber platform for email marketing is designed for businesses and digital marketers. If you’re a novice or experienced, you can make your campaign more visible to all potential customers. The company was founded in 1998 and helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or code to facilitate the integration.
Does Aweber offer support for customers?
They do. The customer service of Aweber is accessible during business hours by phone, chat or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with the form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.