AWeber And Kajabi

aweber-review

ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’ll have the option of marketing the store the way you want to.

It might appear simple, but it’s not. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.

Nowadays, even a static newsletter isn’t enough to attract attention. If you have a plan in mind, say hello to Aweber.

This review will cover Aweber, how the email marketing process works, as well as what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber And Kajabi

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates might appear outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service based on HTML templates. As an online platform that makes use of automation to create a more efficient campaign. When the email is delivered to subscribers, you can view the details through their statistics.

AWeber And Kajabi

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized for an updated look. You can alter the colors and fonts, or even the style. If you are able to code your own template also works.

RSS to Email Templates

For those running blogs, you can change the content from your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.

There’s a caveat, however. There aren’t all templates for email that work with an RSS feed.

If you decide to use the template, make certain to select one that can also work with them. If not, the template can be used without the templates.

Landing Page Builder

Landing Pages are the latest feature added in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. It’s all it takes is to allow subscribers to give their details.

The heading can be designed by you. You can choose the font the font, style, and the color. Photos can also be used to create a page that will look professional to potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re hoping that it could be used by Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time passes. Plus points for including a landing page for the email marketing system at least.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.

It also combines using dynamic content within the email itself. Think live survey results as well as sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it is used as the one for future email campaigns.

It is attainable to discover data like CTA when you change a particular part in the layout. You can try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.

There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you need to go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users select and mix segments.

The solution they can use at a minimum is to send emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The information you get this way can be utilized for future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better outcomes.

Marketing Automation

You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on user actions: email opens, link clicks, site visits, purchase made, etc. AWeber And Kajabi

If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags can determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to create a list of up to 10 contacts via the form. Although you can manually enter the information, it’s easy to transfer them. It speeds the process and you don’t have to stress. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line , or making your own. In the event of creating one, you must wait for confirmation by your Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what stands out from the rest. When you’re on the phone, live chat, or email, you can get their input. Every subscription plan can benefit from these services. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber And Kajabi

If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This makes sure that users know what they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Pro and Free. The difference here compared to existing email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer support via chat, phone or email.

Free Plan

In the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The watermark of the company will appear each time you’ll make an electronic mail. Features like A/B testing may not be available, but you can start your marketing efforts here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a price

In this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In some way or other the additional features will significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to vital features.

The main selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even in the absence of budget to invest in. The greatest part is that service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand the basics.

If you are enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive but you’ll make the most of the campaign you develop.

Aweber can be the go-to email marketing platform for beginning marketer or businessperson.

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Commonly asked questions (FAQs) AWeber And Kajabi

What exactly is Aweber?

Aweber is an email marketing platform for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped businesses of all sizes.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs like Salesforce, web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional programming to ensure seamless integration.

Does Aweber have customer service?

They can. Customer support on Aweber is available during working hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts through an online form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You can disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.

What are the campaigns that work in Aweber?

Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.

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