ECommerce and Email Marketing go in tandem. In running an online store, you’ll have the ability to promote your store in the way you wish to.
On paper, it may seem easy, but it isn’t. Customers interact with you, go through social media, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter is not enough to draw attention. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber And Mailchimp
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any item or service based on HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you can view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to give a modern appearance. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.
RSS to Email Templates
For those running a blog, you can change the content from your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This gives instant updates to subscribers via email instead of going to the site.
There’s a catch, though. There aren’t all templates for email that work with RSS feeds.
So when you choose a template, be certain to select one that can also work with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading and font, style and color. Images can be utilized to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time passes. Bonus points for having the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Imagine live survey results, sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails does the best job, and is used as the one for any future email campaigns.
It’s possible to find data like CTA when you change an element in the layout. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There is no limit in how the tests could go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any subject in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.
The workaround they have at least is sending emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather here can be used in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings, link clicks, site visits, sales made, etc. AWeber And Mailchimp
If a subscriber clicks on the link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create a list of up to 10 contacts via the form. Although you can manually enter the details, it’s also feasible to upload them. It will speed up the process , so that you don’t experience the anxiety. They will accept the following file types when importing:
You can choose between making use of a pre-generated subject line , or making your own. If you create one, you need to wait for confirmation from the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. AWeber And Mailchimp
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone, or email.
If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The watermark of the company will appear every time you mail an email. Features like A/B testing won’t be available, however, you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign and see where they came from. In some way or other, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you get access to the most essential features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have enough budget to invest in. The best part, customer service is readily available. If you don’t have a experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid plan it’s priced reasonably. The cost is not excessive and you will benefit from the campaign you will develop.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Frequently asked questions (FAQs) AWeber And Mailchimp
What is Aweber?
An email-based marketing service is a must designed for entrepreneurs or digital marketers. If you’re a novice or veteran you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional programming to facilitate the integration.
Does Aweber offer customer support?
They can. Customer service on Aweber is available during working hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts through a form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.