ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’ll have the power to market the store however you would like to.
On paper, it could sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media reviewing blog posts and so on. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletters aren’t enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber And Paid Memberships Pro
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service based upon HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. After the email is sent to the recipients, you can look at the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern look. You can alter the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you can transform the contents of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a caveat, however. Not all email templates can be used with RSS feed.
So when you choose the template, make sure you choose one that is compatible with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading, font, style, and the color. Photos can also be used here to make the page look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not currently possible. It’s something they’ll must work on as time passes. Also, points for incorporating on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within the email itself. Think live survey results and scores from sports games as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one is most effective, and can be utilized as the basis to send out future emails.
There is a possibility of locating details like CTA when you alter an element of the design. You can try this by testing three emails , mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you have go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The method they use at the very least is to send emails to multiple lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized for future campaigns. Based on what they accomplish you could utilize Aweber to get better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, sales made, etc. AWeber And Paid Memberships Pro
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create a list of up to 10 contacts via the form. While you can manually input the data, it is also feasible to upload them instead. This speeds up the process so that you don’t experience the stress. It will accept these types of files for import:
You have the decision of choosing an already-generated subject line or creating your own. In the event of creating one, you have to wait for verification from the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber And Paid Memberships Pro
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear every time you mail an email. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.
In the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign in action and the source of these data. In one way or another these features can assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and have access to essential vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free version even in the absence of funds to purchase. The best part is that the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover that.
When subscribed to an paid plan, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you develop.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber And Paid Memberships Pro
What is Aweber?
Aweber is an email marketing platform for companies as well as digital marketing. Whether you are a beginner or veteran it is possible to make your campaign more visible to all potential customers. The company was established in 1998 and helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or coding to make the integration smooth.
Does Aweber provide support for customers?
They can. Customer service on Aweber is accessible during business hours via phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.