AWeber And Pipedrive

aweber-review

ECommerce and Email Marketing go together. If you own the online business, you’re given the power to market the store however you would like to.

It may seem easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and much more. You also have the chance of making a sale after the advertisement. One way to advertise is via email marketing.

Nowadays, even a static newsletters aren’t enough to attract attention. If you have a plan to implement, you can say hi to Aweber.

This review will discuss Aweber, how it works with email marketing, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber AWeber And Pipedrive

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates may look outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service that are based upon HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you can view the information through their stats.

AWeber And Pipedrive

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to create a fresh style. You can change the color, font, or style. If you’re able, you can code your own template which also works as well.

RSS feed to Email Templates

If you run a blog, you can change the content from an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant updates to subscribers via emails instead of the site.

There’s a caveat, however. There aren’t all templates for email that can be used with RSS feeds.

If you decide to use a template, be sure you choose one that can also work with them. If not, the template can be used without them.

Builder of the Landing Page

Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. It’s just a way to let subscribers to fill in their information.

The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used here to make the page look professional for potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Also, points for incorporating on a landing page an email marketing platform at the very least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.

This incorporates the use of dynamic content within an email. Consider live results from surveys and scores from sports games as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and is utilized as the basis for future email campaigns.

It is attainable to discover details like CTA in the event that you change one particular aspect of the design. You can test this by trying out three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.

There’s no restriction regarding how tests will go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.

To separate the data, you’ll need to go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select and mix segments.

The workaround they have at least is sending emails to various lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate, click-throughs, and bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • An individual’s history of activities

The information you gather here can be used in future campaigns. Depending on what they do it is possible to use Aweber to get better results.

Marketing Automation

You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, etc. AWeber And Pipedrive

When a subscriber clicks an email link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber lets you create a list of up to 10 contacts using an online form. While you can manually input the data, it is also easy to transfer them. This speeds up the process , so you won’t feel the anxiety. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing a pre-generated subject line or creating your own. In the event of creating one, you must wait for confirmation from Aweber. Aweber team. It can take a full day or two.

Customer Support & Knowledge Base

Aweber’s customer service is different from other companies. If you’re calling, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. AWeber And Pipedrive

If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This ensures that the users have an idea of what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Free and Pro. The distinction between this plan and other email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The watermark of the company will appear each time you’ll mail an email. Features like A/B testing may not be usable, but you can begin your marketing here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

In this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also see the data from your campaign in action and the source of these data. In some way or other, these additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and have access to the most essential features.

The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have the funds to purchase. The greatest part is that customer service is readily available. If you don’t have a marketing background the Knowledge Base can give you enough details to help you understand this.

When subscribed to a paid plan, it’s reasonably priced too. The cost is not excessive and you will benefit from the campaign you make.

Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.

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Commonly asked questions (FAQs) AWeber And Pipedrive

What exactly is Aweber?

Aweber is an email marketing platform for businesses and digital marketers. Whether you are a beginner or experienced you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped businesses that were of any size.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional coding to ensure seamless integration.

Does Aweber have customer service?

They do. The customer service of Aweber is accessible during business hours via phone, chat or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts through a form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.

How do campaigns work within Aweber?

Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will begin by applying a tag to the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.

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