ECommerce and Email Marketing go together. If you own the online business, you’ll have the power to market the store in the way you wish to.
In writing, this could seem simple, but it’s not. Customers interact with you by using social media, interact with them, review blog posts, and more. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletters aren’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber And Podio Integration
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It allows users to create newsletters and campaigns for any service or product built upon HTML templates. Since it is an online platform that makes use of automation to create a more efficient campaign. When the email is sent to recipients, you can look at the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated appearance. You can change the color as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you are able to change the content from the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.
There’s a catch, though. Not all email templates are compatible with RSS feed.
If you decide to use a template, be sure to find one that is compatible with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. It’s just a way to let users to provide their information.
You can design the heading and font, style and color. Photos can be also used here to make the page look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not yet possible. It’s a feature they must work on as time passes. Bonus points for having the landing page of the email marketing system at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results, sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part does the best job, and will be used as the one to send out future emails.
It’s possible to find data like CTA when you change an element or design. You can try this by testing three emails as you mix and mix and match. Most email marketing tools follow three variations as the industry standard.
There’s no limitation on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. The issue is when users select and mix segments.
The solution they can use at a minimum is to send emails to various lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for better results.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchase made, etc. AWeber And Podio Integration
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts with a form. While you can manually input the data, it is also feasible to upload them. It speeds the process and you won’t feel the tension. They accept these file types for import:
You have the option of choosing a pre-generated subject line or making your own. Except when making one, you must wait for confirmation from your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans have the ability to use these services. Chat and emails support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber And Podio Integration
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via chat, phone or email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also view the data from your campaign in action and the source of these data. One way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you get access to the most essential features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have the budget to spend on. The best part is that the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover this.
If you are enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you’ll develop.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) AWeber And Podio Integration
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM like Salesforce and web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber offer customer service?
They do. The customer service of Aweber is available during working hours by phone, chat or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.