AWeber And Single Opt-In

aweber-review

ECommerce and Email Marketing go together. If you own the online business, you’re given the option of marketing the store in the way you wish to.

It could seem simple, but it’s not. You engage with customers, go through social media, review blog posts, and more. You also have the chance of making a sale after the advertisement. Another method of advertising is via email marketing.

These days, even the static newsletters aren’t enough to draw attention. When you have a strategy in mind, say hello to Aweber.

This review will cover Aweber the way email marketing works, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber AWeber And Single Opt-In

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates may look out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based on HTML templates. Being a platform uses automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the information through their stats.

AWeber And Single Opt-In

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to give a modern look. You can change the color as well as the font or style. If you are able to code your own template this is also possible.

RSS feed to Email Templates

If you run blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. It provides instant updates to subscribers through emails instead of the site.

There’s a catch, though. Some email template templates are compatible with an RSS feeds.

When you select a template, be sure to find one that works with them. If it is not, the template will be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They capture data, and there are no distractions taking away from the registration form. All it does is allow subscribers to give their details.

You can create the heading the font, style, and the color. Photos can also be used to create a page that will look professional for potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used with Google Analytics, it is not currently possible. It’s a feature they must work on as time passes. Plus points for including a landing page for an email marketing platform at the very least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.

This incorporates the use of dynamic content in the email itself. Imagine live survey results and scores from sports games, weather updates, and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part performs best, and it can be used as the one for any future newsletters.

It’s possible to find information like CTA when you change one particular aspect of the design. You can test this by trying out three emails , mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.

There is no limit on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any topic in your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To separate the data, you have go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select and mix segments.

The solution they can use at least is sending emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • History of an individual’s activity

The information you gather will be useful in future campaigns. Based on the type of campaign they are, you can utilize Aweber to get better outcomes.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. AWeber And Single Opt-In

When a subscriber clicks the link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to build lists of up to 10 contacts with a form. Although you can manually enter the details, it’s also feasible to upload them instead. It speeds the process and that you don’t experience the stress. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line , or creating your own. If you create one, you have to wait for verification from the Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans can use these services. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber And Single Opt-In

If you’re still new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This will ensure that people have an idea of what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer support via chat, phone or email.

Free Plan

In the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you make an electronic mail. Features such as A/B testing will not be usable, but you can start your marketing from here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts: Contact Aweber to request a quote

With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they come from. One way or another these features can greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you have access to essential vital features.

The major selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even in the absence of funds to purchase. The best part is that the customer support is available 24/7. For those who have no prior experience in marketing, their Knowledge Base can give you enough information to cover this.

When subscribed to an paid plan It’s affordable too. Not too much and you will make the most of the campaign you make.

Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.

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Frequently asked questions (FAQs) AWeber And Single Opt-In

What is Aweber?

The Aweber platform for email marketing is designed for entrepreneurs as well as digital marketing. Whether you are a beginner or experienced you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped companies of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress, etc. Some of them require an additional widget or coding to ensure seamless integration.

Does Aweber offer customer service?

They offer it. The customer service of Aweber is available during business hours by phone, chat or email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through a form. If you can manually input the data manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns in Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.

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