ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’re given the ability to promote your store however you would like to.
It may sound simple, but it’s not. You engage with customers by using social media, interact with them reviewing blog posts and more. There is also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter isn’t enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber And Tags
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product that are based on HTML templates. As an online platform uses automation to create a simple campaign. Once the email has been sent to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to give a modern style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For those running blogs, you can transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feeds.
When you select a template, be sure to find one that works with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
You can design the heading the font, style, and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it could be used by Google Analytics, it is not yet possible. This is a feature that they will need to work on as time passes. Also, points for incorporating on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Imagine live survey results and scores from sports games or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails does the best job, and will be used to determine the best option for any future emails.
It’s possible to find information such as CTA when you alter one particular aspect of the design. You can test this by trying out three emails , mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.
To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users choose the segments and then mix them.
The method they use at the very least is to send emails to various lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized in future campaigns. Depending on what they do, you can make use of Aweber to get better results.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchase made, etc. AWeber And Tags
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create lists of up to 10 contacts via the form. While you can manually input the data, it is also feasible to upload them instead. It will speed up the process , so you don’t have to anxiety. They accept these file types when they import:
You have the option of using a pre-generated subject line or creating your own. If you create one, you must wait for verification by the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat, or email, you can get their input. All subscription plans can use them. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber And Tags
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This makes sure that users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer support via chat, phone, or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you’ll send an email. Features like A/B testing won’t be usable, but you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the results of your campaign in action and where they come from. One way or another these features can greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you get access to essential vital features.
The main selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The best part is that the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can make the most of the campaign you will make.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber And Tags
What is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional it is possible to make your campaign more visible to all potential customers. The company was established in 1998 and helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or programming to facilitate the integration.
Does Aweber offer support for customers?
They can. Customer support on Aweber is accessible during business hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts using the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.