AWeber And Zapier

aweber-review

ECommerce and Email Marketing go together. In running your own online shop, you’ll have the option of marketing the store the way you want to.

In writing, this may seem straightforward, but it’s actually not. Customers interact with you, go through social media and blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.

These days, even the static newsletters aren’t enough to attract attention. If you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber the way it works with email marketing, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber AWeber And Zapier

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates may look out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any service or product built on HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you can view the data through their statistics.

AWeber And Zapier

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to create a fresh look. You can tweak the colors and fonts, or even the style. When you can, coding your own template this is also possible.

RSS for Email Templates

For those running a blog, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.

There’s a caveat. There aren’t all templates for email that are compatible with an RSS feeds.

If you decide to use a template, be sure you choose one that works with them. If you don’t, the template could be used without the templates.

Landing Page Builder

Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s just a way to let users to provide their information.

You can design the heading the font, style, and color. Images can be utilized here to make the page appear professional to prospective subscribers.

However, this feature cannot be tested using automated A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will must work on as time passes. Plus points for including a landing page for in an email-marketing platform at the very least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.

It includes the use of dynamic content in an email. Consider live results from surveys and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one performs best, and it can be used to determine the best option to send out future email campaigns.

There is a possibility of locating information such as CTA in the event that you change an element in the layout. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools follow three variants since it’s the standard for industry.

There is no limit on how the tests would go, giving freedom on the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails that are opened, pages visited, link clicks, etc.

To divide the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. The issue is when users select the segments and then mix them.

The method they use at the very least is to send emails to several lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Analytics and Reporting

The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • The history of an individual’s activities

The information you get will be useful in future campaigns. Based on what they accomplish you could utilize Aweber for more effective outcomes.

Marketing Automation

You can automate the marketing via email process by designing the sales funnels of your choice. These are sent in response to user actions: email opens and clicks on links, website visits, sales made, etc. AWeber And Zapier

When a subscriber clicks an email link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”

Creating a Subscriber List

Aweber lets you create lists of up to 10 contacts using a form. Although you can manually enter the information, it’s feasible to upload them. It will speed up the process so you don’t have to stress. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line , or making your own. Except when making one, you need to wait for verification from Aweber. Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. If you’re calling, live chat, or email, you can get their input. All subscription plans have the ability to use these services. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber And Zapier

If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This makes sure that users know what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support by phone, chat, or email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you mail an email. Features like A/B testing may not be available, however, you can begin your marketing here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a price

With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also view the results of your campaign in action and where they come from. In some way or other these features can assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and have access to vital features.

The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The greatest part is that customer service is readily available. For those with no experience in marketing the Knowledge Base can give you enough information to cover this.

When subscribed to an paid plan, it’s reasonably priced too. It’s not too expensive but you’ll make the most of the campaign you create.

Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.

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Commonly asked questions (FAQs) AWeber And Zapier

What is Aweber?

An email-based marketing service is a must for companies and digital marketers. Whether you are a beginner or veteran it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped companies of all sizes.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require an additional widget or coding to facilitate the integration.

Does Aweber have customer service?

They offer it. The customer service of Aweber is available during working hours via chat, phone, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts using an online form. If you are able, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can disable the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.

What are the campaigns that work within Aweber?

Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.

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