ECommerce and Email Marketing go together. If you own the online business, you’re given the ability to promote your store the way you want to.
On paper, it may appear easy, but it isn’t. You engage with customers, go through social media reviewing blog posts and so on. You also have the chance of making a sale following the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter isn’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Aol
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any service or product that are based on HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. After the email is sent to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to give a modern look. You can tweak the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you can convert the content of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. It provides instant updates to subscribers via emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that work with RSS feeds.
So when you choose a template, be sure to find one that works with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized here to make the page look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not yet possible. This is a feature that they will need to work on in the future. Bonus points for having the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part does the best job, and is utilized as the basis for any future emails.
It is attainable to discover information such as CTA when you alter one particular aspect or design. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no limitation regarding how tests will go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The method they use at a minimum is to send emails to multiple lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Depending on what they do you could utilize Aweber to get better results.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, etc. AWeber Aol
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts using a form. While you can manually input the details, it’s also easy to transfer them. This speeds the process and you don’t have to anxiety. They will accept the following file types when they import:
You have the option of making use of a pre-generated subject line or making your own. In the event of creating one, you have to wait for verification by Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. AWeber Aol
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support by chat, phone, or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s watermark will be present every time you send an email. Features like A/B testing won’t be available, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they came from. One way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you have access to the most essential features.
The major selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the funds to purchase. The greatest part is that the customer support is available 24/7. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer this.
When subscribed to an paid plan It’s affordable too. It’s not too expensive but you’ll make the most of the campaign you’ll create.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber Aol
What is Aweber?
Aweber is an email marketing platform for entrepreneurs and digital marketers. No matter if you’re a beginner or veteran, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM like Salesforce, web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional code to ensure seamless integration.
Does Aweber provide support for customers?
They can. The customer service of Aweber is available during working hours via chat, phone or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.