ECommerce and Email Marketing go in tandem. When you manage an online store, you have the option of marketing the store however you would like to.
On paper, it might seem simple, but it’s not. You engage with customers, go through social media, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
These days, even the static newsletter is not enough to draw attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Api Access Custom Fields
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service for businesses and individuals. It allows users to create newsletters and campaigns for any product or service built on HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to give a modern appearance. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.
RSS for Email Templates
If you run blogs, you can convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a caveat. Some email template templates are compatible with RSS feeds.
If you decide to use the template, make sure to find one that works with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They capture data, and no distracting elements are blocking the sign-up form. All it does is allow subscribers to fill in their information.
You can create the heading the font, style, and color. Images can be utilized to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not currently possible. It’s a feature they must work on in the future. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys, sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and will be utilized as the basis for future emails.
It is attainable to discover details like CTA when you change an element or design. It is possible to test this by trying out three emails , mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit in how the tests could go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any topic in your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you have go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.
The method they use at least is sending emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are you could make use of Aweber for more effective outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, etc. AWeber Api Access Custom Fields
When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags will determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create lists of up to 10 contacts via an online form. While you can manually input the details, it’s also easy to transfer them instead. It will speed the process and you won’t feel the tension. They will accept the following file types when they import:
You have the decision of choosing a pre-generated subject line or creating your own. Except when making one, you need to wait for confirmation from your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat or email, you can get their input. Every subscription plan can benefit from these services. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber Api Access Custom Fields
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support by chat, phone, or email.
In the Free Plan, you get to use Aweber without cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear each time you make an electronic mail. Features such as A/B testing will not be usable, but you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. In one way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you have access to vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free version even in the absence of budget to spend on. The best part is that the customer support is available 24/7. For those who have no prior experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you make.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber Api Access Custom Fields
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses or digital marketers. Whether you are a beginner or veteran it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM like Salesforce, web builders like Wix and WordPress, etc. Certain of them may require an additional widget or coding to make the integration smooth.
Does Aweber have support for customers?
They can. The customer service of Aweber is available during working hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts with the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will start by applying tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.