ECommerce and Email Marketing go in tandem. If you own your own online shop, you have the option of marketing the store the way you want to.
On paper, it may sound easy, but it isn’t. Customers interact with you, go through social media reviewing blog posts and much more. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletters aren’t enough to draw attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber the way email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Api Class Not Found
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any service or product built in HTML templates. Since it is a platform that makes use of automation to create a simple campaign. When the email is delivered to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated appearance. You can alter the colors, font, or style. When you can, coding your own template also works.
RSS for Email Templates
For those running a blog, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any content with the existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a caveat, however. Not all email templates work with an RSS feed.
So when you choose a template, be certain to select one that can also work with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading and font, style and the color. Photos can be also used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Plus points for including the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within an email. Imagine live survey results, sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails does the best job, and can be used to determine the best option for future emails.
It is attainable to discover information like CTA when you change an element or design. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you have go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.
The method they use at least is sending emails to several lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get here can be used for future campaigns. Based on what they accomplish it is possible to use Aweber to get better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, purchases made, etc. AWeber Api Class Not Found
When a subscriber clicks a link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. While you can manually input the data, it is also easy to transfer them instead. It will speed up the process so you don’t have to anxiety. It will accept these types of files when importing:
You can choose between choosing a pre-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat or email, you can get their input. Every subscription plan can benefit from them. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. AWeber Api Class Not Found
If you’re new to the email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This makes sure that users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear each time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also see the results of your campaign as it is being implemented and also where they came from. In one way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you get access to vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use with the free plan in the absence of budget to spend on. The best part is that the customer support is available 24/7. If you don’t have a experience in marketing the Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid plan, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you develop.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) AWeber Api Class Not Found
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for businesses or digital marketers. If you’re a novice or seasoned professional you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and more. Some of them will need an additional widget or programming to facilitate the integration.
Does Aweber have customer support?
They offer it. Customer service on Aweber is accessible during business hours via phone, chat or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.