ECommerce and Email Marketing go in tandem. If you own an online store, you’re given the option of marketing the store however you would like to.
In writing, this might appear straightforward, but it’s actually not. Customers interact with you and go through social media, review blog posts, and much more. There’s also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Api Click Url
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service that are based upon HTML templates. As a platform, it makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you can view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to give a modern appearance. You can tweak the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For those running blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a catch, though. Some email template templates can be used with an RSS feeds.
If you decide to use the template, make sure you choose one that is compatible with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and no distracting elements are blocking the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s something they’ll must work on in the future. Also, points for incorporating on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and will be used as the one to send out future newsletters.
It is attainable to discover data such as CTA when you change a particular part of the design. It is possible to test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any subject within your database. This can include emails opened, pages visited, link clicks, and so on.
To separate the data, you have go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select and mix segments.
The method they use at the very least is to send emails to various lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you get here can be used for future campaigns. Depending on what they do it is possible to use Aweber to get better results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, sales made, and so on. AWeber Api Click Url
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts with a form. Although you can manually enter the data, it is also easy to transfer them instead. This speeds up the process so that you don’t experience the tension. They accept these file types when they import:
You can choose between using a pre-generated subject line , or making your own. In the event of creating one, you need to wait for verification by the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat, or email, you can have their help. Every subscription plan can benefit from them. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Api Click Url
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support via chat, phone or via email.
In the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing from here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You will also be able to see the results of your campaign in action and the source of these data. One way or another the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and have access to essential vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The best part, customer service is readily available. If you don’t have a prior experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can benefit from the campaign you’ll develop.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) AWeber Api Click Url
What exactly is Aweber?
Aweber is an email marketing platform designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or veteran you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or code to make the integration smooth.
Does Aweber have customer support?
They do. Customer support on Aweber is available during business hours via phone, chat, or email. Aweber also has its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts using the form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.