ECommerce and Email Marketing go hand-in-hand. In running the online business, you’ll have the ability to promote your store in the way you wish to.
It might seem easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletter isn’t enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber the way email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Api Clicked Links
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service built upon HTML templates. As an online platform that makes use of automation to make a streamlined campaign. Once the email has been sent to subscribers, you can view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to give a modern appearance. You can tweak the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you can convert the content of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a catch, though. There aren’t all templates for email that work with RSS feed.
So when you choose the template, make sure to find one that can also work with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements blocking the registration form. All it does is allow users to provide their information.
You can create the heading the font, style, and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time goes by. Bonus points for having on a landing page the email marketing system at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within emails themselves. Think live survey results as well as sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part performs best, and it will be utilized as the basis to send out future newsletters.
There is a possibility of locating data like CTA in the event that you change one particular aspect or design. It is possible to test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no restriction in how the tests could go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails opened, pages visited, link clicks, and so on.
To segment the data, you’ll need to visit your “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The solution they can use at a minimum is to send emails to multiple lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get will be useful in future campaigns. Based on the type of campaign they are, you can utilize Aweber for better results.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. AWeber Api Clicked Links
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts with a form. Although you can manually enter the information, it’s feasible to upload them instead. It will speed the process and you don’t have to stress. It will accept these types of files when they import:
You can choose between choosing a pre-generated subject line or creating your own. If you create one, you must wait for confirmation by your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat, or email, you can get their input. Every subscription plan can benefit from these services. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber Api Clicked Links
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This will ensure that people are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone, or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. One way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to essential vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free version even in the absence of funds to purchase. The best part, service for customers is always available. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid plan, it’s reasonably priced too. It’s not too expensive but you’ll benefit from the campaign you will create.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) AWeber Api Clicked Links
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. Whether you are a beginner or experienced it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or code to facilitate the integration.
Does Aweber provide customer support?
They can. Customer service on Aweber is accessible during business hours via phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts with the form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.