ECommerce and Email Marketing go in tandem. If you own your own online shop, you’re given the ability to promote your store however you would like to.
In writing, this might appear easy, but it isn’t. Customers interact with you by using social media, interact with them reviewing blog posts and more. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter is not enough to draw interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber and how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Api Installation
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service based upon HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to create a fresh appearance. You can tweak the colors and fonts, or even the style. If you are able to code your own template also works.
RSS to Email Templates
For bloggers who have a blog, you are able to convert the content of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via email instead of going to the website.
There’s a caveat. Not all email templates work with RSS feed.
If you decide to use a template, be sure to find one that is compatible with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They capture data, and no distracting elements are blocking the registration form. All it does is allow subscribers to give their details.
You can design the heading the font, style, and the color. Images can be utilized here to make the page look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. It’s a feature they must work on in the future. Also, points for incorporating on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Think live survey results as well as sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one is most effective, and will be utilized as the basis for future email campaigns.
There is a possibility of locating details like CTA when you alter a particular part or design. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you have to go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.
The solution they can use at least is sending emails to several lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are you could make use of Aweber for more effective results.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings, link clicks, site visits, purchases made, etc. AWeber Api Installation
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create a list of up to 10 contacts using an online form. While you can manually input the information, it’s easy to transfer them instead. It will speed up the process , so you won’t feel the anxiety. They accept these file types when they import:
You can choose between using a pre-generated subject line , or making your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat or by email, you’ll receive their advice. Every subscription plan can benefit from them. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Api Installation
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer service via chat, phone or via email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear each time you’ll mail an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign and see where they came from. One way or another, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to the most essential features.
The main selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The best part is that service for customers is always available. For those who have no experience in marketing Their Knowledge Base can give you sufficient information to answer that.
When subscribed to an paid plan It’s affordable too. It’s not too expensive and you will benefit from the campaign you will develop.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber Api Installation
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies and digital marketers. If you’re a novice or experienced it is possible to help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs like Salesforce and web builders like Wix and WordPress, etc. Some of them require an additional widget or coding to ensure seamless integration.
Does Aweber provide customer support?
They can. The customer service of Aweber is available during working hours via phone, chat, or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts using the form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.