AWeber Api Integration In Php

aweber-review

ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the ability to promote your store however you would like to.

On paper, it might appear straightforward, but it’s actually not. You engage with customers by using social media, interact with them reviewing blog posts and much more. You also have the chance of making a sale after the advertisement. Another method of advertising is through email marketing.

These days, even the static newsletter isn’t enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber the way email marketing works, and what you need to do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber AWeber Api Integration In Php

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form errors when published
  • Some templates could be out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing platform that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service built upon HTML templates. Being an online platform that makes use of automation to create a simple campaign. When the email is sent to the subscribers, you are able to view the data through their statistics.

AWeber Api Integration In Php

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified for an updated look. You can change the color and fonts, or even the style. If you’re able, you can code your own template this is also possible.

RSS for Email Templates

For bloggers who have a blog, you can transform the contents of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant updates to subscribers via emails instead of the site.

There’s a caveat, however. Some email template templates can be used with RSS feeds.

If you decide to use a template, be certain to select one that is compatible with them. If not, the template can still work without the templates.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements hindering the registration form. It’s just a way to let users to provide their information.

You can design the heading and font, style and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not possible at the moment. It’s something they’ll have to develop in the future. Plus points for including a landing page for in an email-marketing platform at least.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.

It includes the use of dynamic content within emails themselves. Consider live results from surveys, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it is used as the one for future email campaigns.

There is a possibility of locating information like CTA when you alter one particular aspect of the design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools follow three variants since it’s the industry standard.

There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you’ll need to go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. The issue is when users select to mix and match segments.

The method they use at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.

You can also see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The data you collect here can be used in future campaigns. Depending on what they do you could make use of Aweber for better results.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, and so on. AWeber Api Integration In Php

If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber lets you create lists of up to 10 contacts with a form. Although you can manually enter the details, it’s also easy to transfer them instead. This speeds up the process , so you don’t have to anxiety. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using an already-generated subject line or creating your own. Except when making one, you have to wait for confirmation from your Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Api Integration In Php

If you’re still new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This ensures that the users are aware of the things they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat, or email.

Free Plan

With the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will appear every time you’ll send an email. Features such as A/B testing will not be available, but you can begin your marketing efforts here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber for a quote

In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they come from. One way or another these features can greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to essential vital features.

The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have enough budget to invest in. The best part, customer service is readily available. For those with no prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.

If you’re enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you’ll make.

Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.

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Frequently Asked Questions (FAQs) AWeber Api Integration In Php

What exactly is Aweber?

The Aweber platform for email marketing is designed designed for companies and digital marketers. Whether you are a beginner or veteran it is possible to help your campaign be more visible to any potential audience. The company was established in 1998 and helped businesses of all sizes.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or coding to ensure seamless integration.

Does Aweber offer customer service?

They can. Customer support on Aweber is accessible during business hours via phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts using the form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.

How do campaigns function within Aweber?

Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will start by applying a tag to the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.

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