ECommerce and Email Marketing go together. In running an online store, you’re given the option of marketing the store however you would like to.
On paper, it could appear easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and so on. You also have the chance of making a sale after the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Api Is Down
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service built upon HTML templates. Being a platform uses automation to make a streamlined campaign. Once the email has been delivered to subscribers, you can view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized for an updated look. You can tweak the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you can change the content from your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the site.
There’s a catch, though. Not all email templates are compatible with RSS feeds.
When you select the template, make sure to find one that is compatible with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They capture data, and do not have distracting elements blocking the registration form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it could be used with Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Plus points for including on a landing page in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part does the best job, and is used as the one for any future emails.
It’s possible to find information such as CTA in the event that you change one particular aspect or design. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There is no limit on how the tests would take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any topic within your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need to go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The workaround they have at least is sending emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get will be useful for future campaigns. Based on what they accomplish you could make use of Aweber for better outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchases made, etc. AWeber Api Is Down
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create a list of up to 10 contacts with a form. Although you can manually enter the data, it is also feasible to upload them instead. This speeds up the process so you won’t feel the anxiety. They will accept the following file types for import:
You can choose between choosing a pre-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation by your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat or email, you can receive their advice. All subscription plans can use them. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Api Is Down
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This makes sure that users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to other email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat, or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear every time you’ll mail an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign in action and where they came from. In one way or another, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you get access to vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even in the absence of budget to invest in. The best part, customer service is readily available. For those who have no marketing background Their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in an paid plan it’s priced reasonably. The cost is not excessive and you will get the best out of the campaign you develop.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber Api Is Down
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs or digital marketers. If you’re a novice or seasoned professional, you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM like Salesforce and web builders like Wix and WordPress and many more. Some of them require an additional widget or coding to ensure seamless integration.
Does Aweber offer customer service?
They offer it. Customer service on Aweber is accessible during business hours via chat, phone, or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts with an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.