ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you have the power to market the store in the way you wish to.
It might appear easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and so on. You also have the chance of making a sale following the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletters aren’t enough to attract attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Api Move Subscriber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any product or service built on HTML templates. As an online platform uses automation to create a more efficient campaign. When the email is sent to the recipients, you can look at the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern appearance. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to change the content from your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email instead of going to the website.
There’s a caveat. Not all email templates work with an RSS feeds.
So when you choose a template, be sure you choose one that works with them. If it is not, the template will be used without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading, font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time passes. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Consider live results from surveys and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part performs best, and it will be used as the one to send out future emails.
It’s possible to find details such as CTA when you alter one particular aspect or design. It is possible to try this by testing three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit on how the tests would go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you need to visit your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Depending on what they do it is possible to make use of Aweber to get better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. AWeber Api Move Subscriber
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build a list of up to 10 contacts via the form. While you can manually input the information, it’s possible to import them instead. It will speed up the process , so that you don’t experience the tension. They accept these file types for import:
You have the option of making use of a pre-generated subject line or making your own. In the event of creating one, you need to wait for verification from Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from them. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. AWeber Api Move Subscriber
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via phone, chat or via email.
If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The company’s logo will be present every time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign and see the source of these data. One way or another these features can greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and have access to essential vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have enough funds to purchase. The best part, customer service is readily available. For those who have no marketing background Their Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in a paid subscription It’s affordable too. The cost is not excessive but you’ll make the most of the campaign you will make.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Api Move Subscriber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for businesses or digital marketers. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to any potential audience. The company was established in 1998, and it helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them require an additional widget or programming to facilitate the integration.
Does Aweber provide customer support?
They can. The customer service of Aweber is accessible during business hours via phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.