ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you have the power to market the store in the way you wish to.
In writing, this may sound easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and more. There is also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
These days, even the static newsletter isn’t enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Api Not Working
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product that are based in HTML templates. Being a platform that makes use of automation to make a streamlined campaign. When the email is delivered to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to give a modern look. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run blogs, you can change the content from your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a catch, though. Not all email templates can be used with an RSS feed.
When you select the template, make sure you choose one that can also work with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading, font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not currently possible. It’s something they’ll must work on in the future. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Consider live results from surveys as well as sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and is used to determine the best option for any future email campaigns.
There is a possibility of locating information like CTA when you change one particular aspect in the layout. It is possible to try this by testing three emails as you mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation regarding how tests will go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you have go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. The issue is when users select and mix segments.
The workaround they have at a minimum is to send emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you gather will be useful in future campaigns. Based on what they accomplish you could use Aweber for more effective outcomes.
You can automate the email marketing process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchase made, and so on. AWeber Api Not Working
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create a list of up to 10 contacts via a form. While you can manually input the data, it is also possible to import them instead. It will speed up the process , so you don’t have to anxiety. They will accept the following file types when they import:
You have the option of using a pre-generated subject line , or creating your own. Except when making one, you need to wait for confirmation from your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat, or email, you can get their input. All subscription plans can use these services. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Api Not Working
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support by chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear each time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. In one way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and have access to vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough budget to invest in. The best part, service for customers is always available. If you don’t have a experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
When subscribed to an paid plan, it’s reasonably priced too. It’s not too expensive but you’ll get the best out of the campaign you develop.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Api Not Working
What is Aweber?
An email-based marketing service is a must for companies as well as digital marketing. Whether you are a beginner or seasoned professional you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or code to ensure seamless integration.
Does Aweber provide support for customers?
They do. Customer service on Aweber is available during working hours via chat, phone or via email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts using an online form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.