ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you have the option of marketing the store however you would like to.
On paper, it might appear simple, but it’s not. Customers interact with you, go through social media, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter is not enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Api Php Create Subscriber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It allows users to create newsletters and campaigns for any service or product that are based on HTML templates. As a platform uses automation to create a more efficient campaign. When the email is delivered to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to give a modern appearance. You can tweak the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you are able to convert the content of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This gives instant updates to subscribers via email instead of going to the site.
There’s a caveat, however. Not all email templates are compatible with RSS feeds.
So when you choose the template, make certain to select one that works with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They capture data, and no distracting elements are taking away from the sign-up form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to be integrated by Google Analytics, it is not currently possible. This is a feature that they will must work on as time goes by. Bonus points for having the landing page of an email marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in an email. Consider live results from surveys and scores from sports games or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails does the best job, and is used to determine the best option for future emails.
It is attainable to discover data like CTA in the event that you change a particular part or design. You can try this by testing three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you need to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The workaround they have at least is sending emails to several lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens and clicks on links, website visits, purchases made, etc. AWeber Api Php Create Subscriber
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build lists of up to 10 contacts via an online form. Although you can manually enter the information, it’s feasible to upload them. This speeds up the process , so you don’t have to stress. They accept these file types when importing:
You have the decision of making use of an already-generated subject line or making your own. Except when making one, you need to wait for verification from your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat, or email, you can receive their advice. Every subscription plan can benefit from them. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Api Php Create Subscriber
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer service via phone, chat, or email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear every time you make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also see the data from your campaign in action and where they come from. In some way or other these features can assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you have access to essential vital features.
The main selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background Their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid plan It’s affordable too. The cost is not excessive and you will benefit from the campaign you’ll make.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Api Php Create Subscriber
What exactly is Aweber?
An email-based marketing service is a must designed for companies and digital marketers. If you’re a novice or seasoned professional you can increase the visibility of your campaign to all potential customers. The company was established in 1998, and it helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional code to ensure seamless integration.
Does Aweber offer customer support?
They offer it. Customer service on Aweber is available during business hours via chat, phone or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts using a form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign will start by applying tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.