ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’re given the option of marketing the store in the way you wish to.
On paper, it might seem simple, but it’s not. Customers interact with you and go through social media and blog posts, and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Api Pph
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service that are based in HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you can view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to create a fresh style. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
If you run blogs, you can change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. It provides instant updates to subscribers through email instead of going to the website.
There’s a catch, though. Some email template templates are compatible with RSS feed.
When you select a template, be sure you choose one that works with them. If it is not, the template will be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Also, points for incorporating on a landing page the email marketing system at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content in an email. Imagine live survey results and scores from sports games, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it is used as the one for any future email campaigns.
There is a possibility of locating data like CTA in the event that you change a particular part in the layout. You can try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit on how the tests would go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need to visit the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you gather here can be used in future campaigns. Based on what they accomplish, you can utilize Aweber for better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens and clicks on links, website visits, sales made, etc. AWeber Api Pph
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags can decide the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build a list of up to 10 contacts via an online form. While you can manually input the data, it is also possible to import them instead. It speeds up the process , so you won’t feel the stress. They will accept the following file types when they import:
You have the option of choosing a pre-generated subject line , or making your own. Except when making one, you need to wait for confirmation from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or by email, you’ll get their input. All subscription plans can use them. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber Api Pph
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available on this page. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat or via email.
With the Free Plan, you get to use Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear every time you’ll mail an email. Features such as A/B testing will not be usable, but you can begin your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign and see the source of these data. In some way or other these features can greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and have access to vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have enough funds to purchase. The greatest part is that customer service is readily available. For those who have no prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid plan, it’s reasonably priced too. Not too much, and you can benefit from the campaign you make.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Api Pph
What is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs and digital marketers. Whether you are a beginner or veteran you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional programming to facilitate the integration.
Does Aweber provide support for customers?
They do. Customer support on Aweber is available during business hours via phone, chat, or email. It also offers an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts with an online form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.