ECommerce and Email Marketing go together. If you own an online store, you’ll have the ability to promote your store however you would like to.
In writing, this could seem easy, but it isn’t. It’s about engaging with customers and go through social media reviewing blog posts and so on. There is also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter isn’t enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Api Snippets
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any product or service built in HTML templates. Since it is a platform uses automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to give a modern look. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a caveat, however. Not all email templates are compatible with RSS feeds.
If you decide to use a template, be certain to select one that works with them. If it is not, the template will still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time passes. Bonus points for having a landing page for the email marketing system at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Imagine live survey results, sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part is most effective, and is used as the one to send out future emails.
There is a possibility of locating information such as CTA in the event that you change a particular part or design. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any topic in your database. This includes emails opened, pages visited, link clicks, and so on.
To divide the data, you’ll need to visit the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The workaround they have at least is sending emails to multiple lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you get here can be used for future campaigns. Based on what they accomplish it is possible to use Aweber for better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. AWeber Api Snippets
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts via the form. Although you can manually enter the information, it’s possible to import them. It speeds up the process , so that you don’t experience the anxiety. They accept these file types when they import:
You have the option of choosing a pre-generated subject line , or creating your own. If you create one, you have to wait for verification by Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Api Snippets
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This ensures that the users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support via phone, chat or email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign and see where they come from. In one way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of budget to spend on. The greatest part is that customer service is readily available. For those who have no experience in marketing, their Knowledge Base can give you enough information to cover that.
If you are enrolled in a paid plan it’s priced reasonably. It’s not too expensive but you’ll get the best out of the campaign you create.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Api Snippets
What is Aweber?
An email-based marketing service is a must for businesses as well as digital marketing. If you’re a novice or veteran, you can help your campaign be more visible to any potential audience. The company was established in 1998, and it helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to facilitate the integration.
Does Aweber provide support for customers?
They offer it. Customer service on Aweber is available during business hours via chat, phone, or email. It also offers an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts with a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to work with Facebook Analytics as well.