ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you have the option of marketing the store however you would like to.
In writing, this might appear simple, but it’s not. Customers interact with you by using social media, interact with them reviewing blog posts and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter is not enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Api Subscriber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any product or service based upon HTML templates. As a platform, it makes use of automation to create a more efficient campaign. When the email is sent to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated appearance. You can tweak the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you can transform the contents of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a catch, though. There aren’t all templates for email that can be used with an RSS feeds.
If you decide to use the template, make certain to select one that works with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. All it does is allow subscribers to give their details.
You can create the heading, font, style, and color. Images can be utilized here to make the page appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time passes. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part is most effective, and is utilized as the basis for any future newsletters.
It is attainable to discover information such as CTA when you change an element of the design. You can try this by testing three different emails while mixing and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. The issue is when users select the segments and then mix them.
The workaround they have at least is sending emails to various lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect will be useful for future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchase made, etc. AWeber Api Subscriber
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent out to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts using a form. While you can manually input the data, it is also easy to transfer them. It will speed the process and you don’t have to tension. They accept these file types when importing:
You have the option of making use of a pre-generated subject line , or creating your own. In the event of creating one, you must wait for verification by Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat or email, you can have their help. All subscription plans can use them. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Api Subscriber
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This will ensure that people know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to other email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer service via phone, chat, or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The watermark of the company will be present every time you’ll send an email. Features like A/B testing may not be usable, but you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you get access to A/B tests and other essential features such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they come from. In one way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to essential vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well with the free plan in the absence of budget to spend on. The best part is that customer service is readily available. For those who have no experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in an paid plan it’s priced reasonably. The cost is not excessive but you’ll get the best out of the campaign you will create.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber Api Subscriber
What exactly is Aweber?
Aweber is an email marketing platform designed for businesses as well as digital marketing. Whether you are a beginner or veteran, you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional code to ensure seamless integration.
Does Aweber offer customer support?
They offer it. Customer service on Aweber is available during business hours via chat, phone, or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to work with Facebook Analytics as well.