ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’ll have the option of marketing the store the way you want to.
On paper, it might sound simple, but it’s not. You engage with customers, go through social media and blog posts, and so on. You also have the chance of making a sale following the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter isn’t enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Api Unique Open
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product that are based in HTML templates. Since it is a platform uses automation to create a simple campaign. When the email is sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized for an updated look. You can alter the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you are able to transform the contents of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.
There’s a caveat. Not all email templates can be used with an RSS feeds.
When you select a template, be sure you choose one that can also work with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They capture data, and there are no distractions taking away from the registration form. All it does is allow subscribers to give their details.
You can design the heading the font, style, and color. Images can be utilized to create a page that will look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll must work on as time passes. Plus points for including the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one is most effective, and can be used as the one for future emails.
It is attainable to discover information such as CTA when you change an element or design. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users select and mix segments.
The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you get this way can be utilized for future campaigns. Based on what they accomplish you could make use of Aweber to get better results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. AWeber Api Unique Open
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build lists of up to 10 contacts via the form. While you can manually input the information, it’s feasible to upload them. It will speed the process and you won’t feel the stress. They accept these file types when they import:
You have the decision of choosing a pre-generated subject line or creating your own. If you create one, you have to wait for confirmation from the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from them. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Api Unique Open
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone or email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will appear each time you’ll mail an email. Features like A/B testing won’t be available, however, you can start your marketing from here.
For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they come from. In some way or other these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to vital features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The best part, the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid plan it’s priced reasonably. The cost is not excessive, and you can benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Api Unique Open
What exactly is Aweber?
An email-based marketing service is a must that is suitable for businesses or digital marketers. Whether you are a beginner or veteran, you can make your campaign more visible to any potential audience. The company was founded in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs like Salesforce, web builders like Wix and WordPress and many more. Some of them require an additional widget or code to make the integration smooth.
Does Aweber provide customer support?
They can. Customer support on Aweber is available during business hours via chat, phone, or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using an online form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will start with the application of tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.