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ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the power to market the store the way you want to.

It may seem simple, but it’s not. Customers interact with you and go through social media reviewing blog posts and so on. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.

These days, even the static newsletter isn’t enough to draw interest. If you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber, how the email marketing process works, as well as what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber AWeber Api Unsubscribe

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form errors when published
  • Some templates could be outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service based in HTML templates. Since it is a platform that makes use of automation to create a simple campaign. After the email is sent to subscribers, you can view the data through their statistics.

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to create a fresh style. You can change the color and fonts, or even the style. If you are able to code your own template also works.

RSS feed to Email Templates

For those running blogs, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.

There’s a caveat. Not all email templates work with RSS feed.

When you select the template, make certain to select one that works with them. If it is not, the template will still be used without them.

Landing Page Builder

Landing Pages are the latest feature introduced in Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s just a way to let users to provide their information.

You can create the heading, font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Bonus points for having a landing page for an email marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of using new technologies like AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.

It includes the use of dynamic content in emails themselves. Imagine live survey results, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and will be utilized as the basis for any future email campaigns.

It’s possible to find details like CTA when you change an element or design. You can try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.

There’s no limitation in how the tests could take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails that are opened, pages visited, link clicks, etc.

To separate the data, you need to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.

The method they use at the very least is to send emails to several lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • The history of an individual’s activities

The information you get this way can be utilized in future campaigns. Based on what they accomplish, you can utilize Aweber to get better results.

Marketing Automation

You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens, link clicks, site visits, purchases made, etc. AWeber Api Unsubscribe

If a subscriber clicks on the link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber lets you create an unlimited list of 10 contacts with a form. Although you can manually enter the data, it is also possible to import them instead. This speeds the process and you don’t have to anxiety. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing an already-generated subject line or making your own. If you create one, you must wait for verification by the Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat, or email, you can have their help. All subscription plans can use them. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Api Unsubscribe

If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This makes sure that users have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer service via chat, phone, or via email.

Free Plan

With the Free Plan, you get access to Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing efforts here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a price

In this plan, you will have access to A/B tests and more essential features like marketing automation. You can also see the data of your own campaign in action and where they come from. In some way or other, these additional features will greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you have access to vital features.

The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It can still work well with the free plan in the absence of budget to spend on. The best part, service for customers is always available. For those with no marketing background, their Knowledge Base can give you enough details to help you understand this.

If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you’ll create.

Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) AWeber Api Unsubscribe

What is Aweber?

An email-based marketing service is a must for businesses as well as digital marketing. No matter if you’re a beginner or veteran you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped companies of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to ensure seamless integration.

Does Aweber have customer service?

They do. Customer service on Aweber is available during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts using the form. If you can enter the information manually.

Can you delete a list on Aweber?

Yes. You have to remove the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns on Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.

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