ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’ll have the power to market the store the way you want to.
On paper, it could seem easy, but it isn’t. It’s about engaging with customers by using social media, interact with them reviewing blog posts and more. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter is not enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Api Update Subscriber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based upon HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. After the email is sent to subscribers, you can view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated style. You can change the color and fonts, or even the style. If you’re able, you can code your own template also works.
RSS for Email Templates
For bloggers who have blogs, you can convert the content of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a catch, though. Not all email templates work with RSS feeds.
If you decide to use a template, be sure to find one that is compatible with them. If it is not, the template will still be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They capture data, and there are no distractions hindering the registration form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Plus points for including the landing page of an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within emails themselves. Think live survey results as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails does the best job, and can be used to determine the best option for any future email campaigns.
It is attainable to discover data like CTA when you change an element in the layout. It is possible to try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no restriction regarding how tests will go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any subject in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you have to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.
The workaround they have at least is sending emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect here can be used for future campaigns. Based on what they accomplish you could use Aweber for better results.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. AWeber Api Update Subscriber
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create an unlimited list of 10 contacts via a form. While you can manually input the details, it’s also easy to transfer them instead. This speeds up the process , so you don’t have to stress. They will accept the following file types for import:
You can choose between using a pre-generated subject line , or making your own. Except when making one, you must wait for confirmation by your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans can use them. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. AWeber Api Update Subscriber
If you’re new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found on this page. This will ensure that people are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer service via chat, phone, or via email.
With the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The company’s watermark will appear each time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing from here.
To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also view the data of your own campaign in action and the source of these data. In one way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to essential vital features.
The major selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even in the absence of budget to invest in. The best part, service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
When subscribed to an paid plan, it’s reasonably priced too. Not too much, and you can benefit from the campaign you will develop.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Api Update Subscriber
What is Aweber?
The Aweber platform for email marketing is designed for companies and digital marketers. If you’re a novice or experienced it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM like Salesforce, web builders such as Wix and WordPress, etc. Some of them will need an additional widget or coding to ensure seamless integration.
Does Aweber offer customer support?
They offer it. Customer support on Aweber is available during working hours via phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts with an online form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.