AWeber Apiant

aweber-review

ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the option of marketing the store in the way you wish to.

It may sound easy, but it isn’t. It’s about engaging with customers, go through social media and blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.

These days, even the static newsletter isn’t enough to attract attention. When you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber the way the email marketing process works, as well as what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber AWeber Apiant

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates might appear out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any product or service built on HTML templates. Being a platform uses automation to create a simple campaign. Once the email has been delivered to recipients, you can look at the details through their statistics.

AWeber Apiant

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to give a modern style. You can tweak the colors, font, or style. When you can, coding your own template also works.

RSS to Email Templates

For those running blogs, you can convert the content of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This gives instant updates to subscribers through emails instead of the website.

There’s a catch, though. Not all email templates work with RSS feed.

If you decide to use the template, make sure to find one that is compatible with them. If it is not, the template will still be used without the templates.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. All it does is allow users to provide their information.

You can create the heading the font, style, and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to work with Google Analytics, it is not yet possible. It’s a feature they must work on as time passes. Plus points for including the landing page of an email marketing platform at the very least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.

It also combines using dynamic content within the email itself. Imagine live survey results and scores from sports games or weather updates, and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails is most effective, and is used as the one for future newsletters.

There is a possibility of locating information like CTA when you change an element or design. You can test this by trying out three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.

To separate the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose the segments and then mix them.

The solution they can use at least is sending emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • An individual’s history of activities

The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are, you can make use of Aweber to get better results.

Marketing Automation

You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. AWeber Apiant

If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags will determine which emails are sent out to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to create a list of up to 10 contacts with the form. Although you can manually enter the information, it’s easy to transfer them. It will speed up the process so that you don’t experience the stress. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing an already-generated subject line or making your own. In the event of creating one, you need to wait for verification by your Aweber team. It could take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat or email, you can have their help. All subscription plans have the ability to use these services. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Apiant

If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This will ensure that people are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat or email.

Free Plan

If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you mail an email. Features such as A/B testing will not be available, however, you can start your marketing efforts here.

Pro Plan

In the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber for a quote

In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You will also be able to see the results of your campaign in action and the source of these data. In some way or other the additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you have access to vital features.

The most important selling point is its many templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The best part, customer service is readily available. For those with no experience in marketing the Knowledge Base can give you enough information to cover this.

When subscribed to a paid plan It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you develop.

Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.

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Frequently Asked Questions (FAQs) AWeber Apiant

What exactly is Aweber?

The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped businesses regardless of size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM like Salesforce and web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional coding to facilitate the integration.

Does Aweber have customer service?

They do. Customer service on Aweber is available during business hours via phone, chat or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts through a form. If you can enter the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.

What are the campaigns that work in Aweber?

Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses a tag to the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.

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