ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the ability to promote your store the way you want to.
On paper, it could appear straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
These days, even the static newsletters aren’t enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber App For Android
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any service or product based in HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you are able to view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated style. You can alter the colors, font, or style. When you can, coding your own template which also works as well.
RSS for Email Templates
If you run a blog, you are able to transform the contents of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a caveat. Not all email templates are compatible with RSS feeds.
If you decide to use a template, be sure you choose one that can also work with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading and font, style and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not yet possible. This is a feature that they will must work on in the future. Also, points for incorporating on a landing page an email marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Imagine live survey results, sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it is utilized as the basis to send out future email campaigns.
It’s possible to find details like CTA in the event that you change one particular aspect or design. You can test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you need to visit your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.
The workaround they have at least is sending emails to several lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to use Aweber for more effective results.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, and so on. AWeber App For Android
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts using an online form. While you can manually input the information, it’s easy to transfer them. It speeds the process and you won’t feel the stress. They will accept the following file types for import:
You have the option of using a pre-generated subject line or creating your own. If you create one, you have to wait for confirmation by the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or by email, you’ll have their help. All subscription plans have the ability to use these services. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber App For Android
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This makes sure that users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer support by chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The company’s watermark will be present every time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. In some way or other, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and have access to vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough funds to purchase. The best part is that the customer support is available 24/7. For those who have no prior experience in marketing the Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan It’s affordable too. It’s not too expensive, and you can make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber App For Android
What is Aweber?
The Aweber platform for email marketing is designed for companies as well as digital marketing. No matter if you’re a beginner or veteran it is possible to make your campaign more visible to all potential customers. The company was founded in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional programming to facilitate the integration.
Does Aweber provide customer support?
They offer it. Customer support on Aweber is available during working hours via chat, phone or via email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts using a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.