ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’re given the option of marketing the store however you would like to.
In writing, this could seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media, review blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter isn’t enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Approve Campaign
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product built on HTML templates. As an online platform that makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you are able to view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to give a modern appearance. You can alter the colors and fonts, or even the style. If you are able to code your own template also works.
RSS to Email Templates
For bloggers who have blogs, you can convert the content of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email instead of going to the website.
There’s a caveat. There aren’t all templates for email that work with an RSS feed.
When you select a template, be sure to find one that works with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They capture data, and do not have distracting elements hindering the registration form. All it does is allow users to provide their information.
You can create the heading, font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Plus points for including a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Consider live results from surveys and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it will be used to determine the best option for future emails.
It’s possible to find data such as CTA in the event that you change one particular aspect of the design. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools follow three variations as the industry standard.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you need to go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to various lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized in future campaigns. Based on what they accomplish you could use Aweber to get better results.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened, link clicks, site visits, sales made, etc. AWeber Approve Campaign
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts via an online form. While you can manually input the information, it’s easy to transfer them instead. This speeds up the process so you won’t feel the stress. It will accept these types of files when they import:
You have the decision of choosing a pre-generated subject line or making your own. Except when making one, you have to wait for verification from Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll have their help. All subscription plans can use them. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber Approve Campaign
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This ensures that the users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The company’s watermark will appear each time you make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they came from. In one way or another these features can significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to essential vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even in the absence of budget to invest in. The best part is that the customer support is available 24/7. For those who have no prior experience in marketing Their Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in a paid subscription, it’s reasonably priced too. Not too much and you will get the best out of the campaign you develop.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Approve Campaign
What exactly is Aweber?
An email-based marketing service is a must for businesses and digital marketers. If you’re a novice or seasoned professional you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional code to facilitate the integration.
Does Aweber provide support for customers?
They can. Customer support on Aweber is accessible during business hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts with the form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.