ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’re given the ability to promote your store the way you want to.
In writing, this could sound simple, but it’s not. Customers interact with you by using social media, interact with them and blog posts, and so on. You also have the chance of making a sale after the advertisement. One method to promote is via email marketing.
These days, even the static newsletter is not enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Apps
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any service or product built on HTML templates. Since it is a platform uses automation to create a more efficient campaign. After the email is delivered to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to give a modern appearance. You can change the color, font, or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you can convert the content of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a caveat, however. Some email template templates can be used with an RSS feeds.
So when you choose the template, make sure you choose one that is compatible with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They capture data, and no distracting elements are taking away from the registration form. All it does is allow subscribers to fill in their information.
You can create the heading the font, style, and color. Images can be utilized in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. It’s a feature they must work on as time goes by. Plus points for including on a landing page the email marketing system at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Think live survey results, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails performs best, and it will be used to determine the best option for any future emails.
There is a possibility of locating information like CTA when you alter one particular aspect in the layout. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject in your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you’ll need to go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose and mix segments.
The method they use at the very least is to send emails to various lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized for future campaigns. Based on what they accomplish you could utilize Aweber for better results.
You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchase made, etc. AWeber Apps
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags will determine which emails are sent out to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts with an online form. While you can manually input the data, it is also possible to import them instead. It will speed the process and that you don’t experience the stress. It will accept these types of files when they import:
You have the option of using a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for verification from the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Apps
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone or email.
In the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear each time you make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the results of your campaign as it is being implemented and also where they came from. In one way or another, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you get access to essential vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have enough budget to invest in. The best part is that customer service is readily available. For those who have no marketing background Their Knowledge Base can give you enough information to cover this.
If you are enrolled in an paid plan It’s affordable too. Not too much, and you can make the most of the campaign you will create.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Commonly asked questions (FAQs) AWeber Apps
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional coding to facilitate the integration.
Does Aweber offer customer support?
They offer it. Customer support on Aweber is accessible during business hours via chat, phone or email. It also offers its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts through a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.