ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the ability to promote your store the way you want to.
In writing, this might seem easy, but it isn’t. You engage with customers, go through social media and blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletters aren’t enough to attract attention. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Archive Tiffany Lambert
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product built in HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you can view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh appearance. You can change the color and fonts, or even the style. If you are able to code your own template also works.
RSS for Email Templates
For bloggers who have a blog, you can change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant notifications to subscribers via email instead of going to the website.
There’s a caveat. Not all email templates are compatible with an RSS feed.
When you select a template, be sure to find one that can also work with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. All it does is allow users to provide their information.
You can design the heading the font, style, and the color. Photos can be also used here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll have to develop as time goes by. Plus points for including the landing page of the email marketing system at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within an email. Think live survey results, sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one is most effective, and is used as the one to send out future email campaigns.
There is a possibility of locating information like CTA when you change an element of the design. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The solution they can use at the very least is to send emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather here can be used for future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective results.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings or clicks on links, site visits, purchases made, etc. AWeber Archive Tiffany Lambert
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags can determine the emails that are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create a list of up to 10 contacts using an online form. While you can manually input the information, it’s easy to transfer them instead. This speeds the process and you don’t have to tension. They accept these file types for import:
You have the option of making use of a pre-generated subject line , or creating your own. If you create one, you have to wait for verification from Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll get their input. Every subscription plan can benefit from them. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. AWeber Archive Tiffany Lambert
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will appear each time you send an email. Features such as A/B testing will not be available, but you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they came from. In some way or other these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you get access to essential vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even in the absence of budget to spend on. The greatest part is that the customer support is available 24/7. If you don’t have a prior experience in marketing the Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you create.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber Archive Tiffany Lambert
What exactly is Aweber?
Aweber is an email marketing platform designed for businesses as well as digital marketing. Whether you are a beginner or seasoned professional it is possible to make your campaign more visible to all potential customers. The company was founded in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM like Salesforce and web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or code to facilitate the integration.
Does Aweber provide support for customers?
They offer it. Customer service on Aweber is available during business hours by phone, chat or via email. It also offers its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.