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ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you have the power to market the store in the way you wish to.

On paper, it could sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. There is also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.

These days, even the static newsletter is not enough to draw attention. When you have a strategy in mind, say hello to Aweber.

This review will cover Aweber the way email marketing works, and what you can do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Archives Celt’S Vintage Crochet Internet Archive

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates might appear old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service built on HTML templates. As an online platform that makes use of automation to create a more efficient campaign. When the email is sent to the recipients, you can look at the data through their statistics.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh style. You can change the color as well as the font or style. If you are able to code your own template also works.

RSS feed to Email Templates

For those running a blog, you are able to transform the contents of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.

There’s a caveat. There aren’t all templates for email that are compatible with RSS feeds.

If you decide to use a template, be sure to find one that is compatible with them. If you don’t, the template could still work without them.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. It’s just a way to let users to provide their information.

You can create the heading the font, style, and color. Images can be utilized here to make the page appear professional to prospective subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time goes by. Plus points for including the landing page of an email marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.

It also combines using dynamic content in emails themselves. Consider live results from surveys as well as sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and will be utilized as the basis to send out future email campaigns.

It’s possible to find data such as CTA when you alter an element in the layout. You can try this by testing three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There’s no restriction in how the tests could take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any subject within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.

To divide the data, you’ll need to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.

The method they use at a minimum is to send emails to several lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.

You can also view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The data you collect will be useful in future campaigns. Depending on what they do it is possible to use Aweber to get better results.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, etc. AWeber Archives Celt’S Vintage Crochet Internet Archive

When a subscriber clicks an email link, Aweber will set an email address for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber lets you create lists of up to 10 contacts with the form. While you can manually input the data, it is also possible to import them instead. This speeds up the process , so you don’t have to anxiety. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing an already-generated subject line or creating your own. If you create one, you need to wait for verification from Aweber. Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what stands out from the rest. If you’re calling or live chat, or email, you can get their input. All subscription plans have the ability to use these services. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Archives Celt’S Vintage Crochet Internet Archive

If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This will ensure that people are aware of the things they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone or email.

Free Plan

In the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will appear every time you’ll mail an email. Features like A/B testing may not be available, but you can begin your marketing here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts: Contact Aweber for a price

With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data from your campaign in action and where they come from. In some way or other the additional features will greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you have access to the most essential features.

The main selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free plan even in the absence of budget to spend on. The best part, customer service is readily available. For those who have no experience in marketing Their Knowledge Base can give you sufficient information to answer this.

If you’re enrolled in an paid plan it’s priced reasonably. Not too much but you’ll benefit from the campaign you’ll develop.

Aweber can be the go-to email marketing platform for beginning businessmen and marketers.

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Most Frequently asked questions (FAQs) AWeber Archives Celt’S Vintage Crochet Internet Archive

What is Aweber?

Aweber is an email marketing platform that is suitable for companies and digital marketers. If you’re a novice or seasoned professional, you can make your campaign more visible to all potential customers. The company was founded in 1998 and helped businesses of all sizes.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress, etc. Some of them require an additional widget or programming to facilitate the integration.

Does Aweber offer customer service?

They do. Customer service on Aweber is available during working hours via chat, phone or via email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts through an online form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must disable the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns in Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start with the application of tags to identify the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.

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