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aweber-review

ECommerce and Email Marketing go together. When you manage the online business, you’ll have the power to market the store the way you want to.

On paper, it could seem easy, but it isn’t. It’s about engaging with customers, go through social media, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.

These days, even the static newsletter isn’t enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber the way the email marketing process works, as well as what you need to do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber AWeber Archives

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates could be outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service built upon HTML templates. Since it is a platform uses automation to make a streamlined campaign. After the email is sent to the subscribers, you can view the details through their statistics.

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to give a modern style. You can tweak the colors, font, or style. If you’re able, you can code your own template also works.

RSS to Email Templates

For those running a blog, you can convert the content of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any content with an existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.

There’s a caveat. Not all email templates are compatible with an RSS feeds.

If you decide to use a template, be certain to select one that can also work with them. If not, the template can still work without the templates.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. It’s just a way to let subscribers to give their details.

You can design the heading the font, style, and color. Images can be utilized here to make the page look professional to potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not yet possible. It’s a feature they must work on as time passes. Bonus points for having a landing page for an email marketing platform at least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails is most effective, and will be used as the one for any future newsletters.

It is attainable to discover information like CTA when you alter a particular part of the design. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to three variations as the standard for industry.

There is no limit regarding how tests will be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.

To separate the data, you need to visit the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose the segments and then mix them.

The workaround they have at least is sending emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.

You can also view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • History of an individual’s activity

The data you collect will be useful in future campaigns. Depending on what they do you could utilize Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber Archives

When a subscriber clicks a link, Aweber will set an email address for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”

Making a Subscriber List

Aweber lets you create a list of up to 10 contacts with the form. Although you can manually enter the data, it is also easy to transfer them. It will speed the process and you don’t have to anxiety. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line , or creating your own. Except when making one, you must wait for confirmation from Aweber. Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what sets it apart from the other. When you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans can use them. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Archives

If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This ensures that the users are aware of the things they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and other email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via chat, phone or email.

Free Plan

With the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will be present every time you mail an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign in action and the source of these data. One way or another, these additional features will assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to essential vital features.

The main selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free plan even in the absence of funds to purchase. The best part, customer service is readily available. If you don’t have a experience in marketing, their Knowledge Base can give you sufficient information to answer that.

If you’re enrolled in a paid plan it’s priced reasonably. It’s not too expensive and you will get the best out of the campaign you develop.

Aweber is a great choice for email marketing for any beginning businessmen and marketers.

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Most Frequently Asked Questions (FAQs) AWeber Archives

What exactly is Aweber?

Aweber is an email marketing platform for businesses as well as digital marketing. No matter if you’re a beginner or veteran it is possible to help your campaign be more visible to any potential audience. The company was established in 1998, and it helped companies that were of any size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and many more. Some of them require the use of a specific widget or coding to ensure seamless integration.

Does Aweber provide customer service?

They offer it. The customer service of Aweber is available during business hours via chat, phone, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts through an online form. If you are able enter the information manually.

Can you delete a list on Aweber?

Yes. You can disable the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns on Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.

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