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aweber-review

ECommerce and Email Marketing go together. When you manage the online business, you have the ability to promote your store however you would like to.

In writing, this could appear straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.

Today, even a static newsletter is not enough to attract interest. When you have a strategy in mind, say hello to Aweber.

This review will cover Aweber, how the email marketing process works, as well as what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber AWeber Attachments

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates could be outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any item or service that are based upon HTML templates. As an online platform uses automation to make a streamlined campaign. When the email is delivered to subscribers, you can view the data through their statistics.

AWeber Attachments

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to give a modern style. You can tweak the colors, font, or style. If you are able to code your own template also works.

RSS to Email Templates

For those running blogs, you can convert the content of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.

There’s a catch, though. There aren’t all templates for email that are compatible with RSS feed.

So when you choose a template, be sure you choose one that can also work with them. If not, the template can still be used without the templates.

Builder of the Landing Page

Landing Pages are the newer features introduced in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow subscribers to fill in their information.

You can create the heading the font, style, and the color. Photos can also be used here to make the page look professional to potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time goes by. Plus points for including on a landing page the email marketing system, at a minimum.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.

It also combines using dynamic content in the email itself. Consider live results from surveys, sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and is utilized as the basis to send out future email campaigns.

There is a possibility of locating data such as CTA when you alter a particular part of the design. You can try this by testing three emails as you mix and match. Most email marketing tools follow three variants since it’s the industry standard.

There’s no limitation in how the tests could go, giving freedom on the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened, pages visited, link clicks, and so on.

To segment the data, you need to go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.

The workaround they have at least is sending emails to multiple lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • History of an individual’s activity

The information you get here can be used in future campaigns. Based on what they accomplish it is possible to use Aweber to get better results.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings or clicks on links, site visits, sales made, etc. AWeber Attachments

When a subscriber clicks a link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to create lists of up to 10 contacts via the form. Although you can manually enter the details, it’s also easy to transfer them instead. It will speed up the process , so you don’t have to tension. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line , or creating your own. If you create one, you have to wait for confirmation by Aweber. Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what sets it apart from the other. When you’re on the phone, live chat, or email, you can get their input. Every subscription plan can benefit from them. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. AWeber Attachments

If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The main difference between these plans and other email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat or email.

Free Plan

In the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing won’t be usable, but you can begin your marketing here.

Pro Plan

In the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

With this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they come from. In one way or another, these additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you get access to vital features.

The major selling points are its many templates including data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have enough funds to purchase. The best part is that service for customers is always available. For those who have no experience in marketing the Knowledge Base can give you enough information to cover this.

If you are enrolled in a paid subscription It’s affordable too. It’s not too expensive, and you can get the best out of the campaign you will develop.

Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.

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Frequently Asked Questions (FAQs) AWeber Attachments

What is Aweber?

Aweber is an email marketing platform designed for businesses or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped businesses of all sizes.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM such as Salesforce and web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to make the integration smooth.

Does Aweber offer support for customers?

They can. The customer service of Aweber is available during business hours via phone, chat or email. It also offers an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts through a form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You have to remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign would begin by applying a tag to the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.

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