AWeber Australia

aweber-review

ECommerce and Email Marketing go hand-in-hand. In running an online store, you’re given the power to market the store however you would like to.

On paper, it may appear straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.

These days, even the static newsletters aren’t enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.

This review will cover Aweber the way it works with email marketing, and what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber AWeber Australia

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates could be out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any product or service built in HTML templates. As a platform uses automation to create a simple campaign. When the email is sent to recipients, you can look at the details through their statistics.

AWeber Australia

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to give a modern style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.

RSS feed to Email Templates

For bloggers who have blogs, you can change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant updates to subscribers through emails instead of the website.

There’s a caveat, however. Some email template templates work with RSS feed.

When you select the template, make certain to select one that is compatible with them. If it is not, the template will still be used without the templates.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They collect data and no distracting elements are hindering the sign-up form. It’s just a way to let users to provide their information.

You can create the heading, font, style, and color. Photos can also be used to create a page that will look professional to potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not currently possible. This is a feature that they will must work on as time goes by. Plus points for including on a landing page the email marketing system, at a minimum.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content within the email itself. Consider live results from surveys as well as sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one is most effective, and is used as the one for any future emails.

It’s possible to find information such as CTA when you alter a particular part of the design. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.

There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you’ll need go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.

The solution they can use at least is sending emails to multiple lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • The history of an individual’s activities

The information you gather here can be used in future campaigns. Based on the type of campaign they are you could utilize Aweber for better outcomes.

Marketing Automation

You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchase made, and so on. AWeber Australia

If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags will decide the emails that are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”

Making an Subscriber List

Aweber lets you create lists of up to 10 contacts using a form. While you can manually input the details, it’s also feasible to upload them instead. This speeds the process and you don’t have to tension. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing an already-generated subject line or making your own. Except when making one, you need to wait for confirmation by Aweber. Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Australia

If you’re new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This ensures that the users are aware of the things they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat or email.

Free Plan

In the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s watermark will appear each time you send an email. Features such as A/B testing will not be available, however, you can start your marketing from here.

Pro Plan

For the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a price

In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they come from. One way or another these features can significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and have access to the most essential features.

The major selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of funds to purchase. The best part is that customer service is readily available. If you don’t have a prior experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.

If you are enrolled in a paid subscription it’s priced reasonably. It’s not too expensive and you will make the most of the campaign you will make.

Aweber is a great choice for email marketing tool for all marketing or businessperson alike.

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Commonly Asked Questions (FAQs) AWeber Australia

What exactly is Aweber?

An email-based marketing service is a must that is suitable for companies or digital marketers. Whether you are a beginner or experienced you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped businesses regardless of size.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional code to make the integration smooth.

Does Aweber have customer support?

They can. The customer service of Aweber is available during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts through an online form. If you can, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must remove the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.

How do campaigns work within Aweber?

Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.

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