ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’ll have the option of marketing the store in the way you wish to.
It could sound simple, but it’s not. Customers interact with you and go through social media and blog posts, and much more. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter is not enough to draw attention. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Authentication Key
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service built on HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you can view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified for an updated look. You can change the color as well as the font or style. When you can, coding your own template also works.
RSS for Email Templates
If you run blogs, you can transform the contents of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This provides immediate updates to subscribers via email instead of going to the website.
There’s a caveat, however. Some email template templates work with RSS feed.
If you decide to use the template, make sure you choose one that is compatible with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. All it does is allow subscribers to fill in their information.
You can design the heading and font, style and color. Images can be utilized to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not yet possible. It’s a feature they must work on in the future. Also, points for incorporating the landing page of the email marketing system at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys, sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails is most effective, and is used as the one for future emails.
It is attainable to discover details like CTA when you alter one particular aspect or design. You can try this by testing three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you need to visit the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.
The solution they can use at least is sending emails to multiple lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you get here can be used for future campaigns. Based on what they accomplish you could utilize Aweber for better results.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchases made, and so on. AWeber Authentication Key
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. While you can manually input the information, it’s feasible to upload them. It speeds up the process so you don’t have to stress. It will accept these types of files when they import:
You have the option of making use of a pre-generated subject line or making your own. If you create one, you need to wait for confirmation from the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Authentication Key
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This makes sure that users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat, or email.
With the Free Plan, you get access to Aweber for free. But, you’re limited by 500 users on your account. The watermark of the company will appear every time you send an email. Features like A/B testing won’t be available, but you can start your marketing here.
To purchase the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also view the data from your campaign in action and where they come from. One way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and have access to the most essential features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The greatest part is that service for customers is always available. For those who have no prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid plan It’s affordable too. Not too much, and you can benefit from the campaign you make.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Commonly asked questions (FAQs) AWeber Authentication Key
What is Aweber?
Aweber is an email marketing platform that is suitable for companies or digital marketers. If you’re a novice or veteran it is possible to make your campaign more visible to all potential customers. The company was founded in 1998, and it helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM like Salesforce and web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or coding to make the integration smooth.
Does Aweber have customer service?
They offer it. Customer service on Aweber is available during working hours by phone, chat or via email. It also offers its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts with the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.