ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’re given the ability to promote your store the way you want to.
On paper, it may seem straightforward, but it’s actually not. You engage with customers, go through social media reviewing blog posts and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Auto Assign Id
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any item or service built in HTML templates. Being an online platform that makes use of automation to create a simple campaign. After the email is delivered to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to create a fresh look. You can tweak the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you are able to convert the content of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a caveat, however. Not all email templates are compatible with RSS feed.
So when you choose a template, be sure you choose one that can also work with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s just a way to let users to provide their information.
You can design the heading the font, style, and the color. Photos can also be used in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to work with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time goes by. Also, points for incorporating on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Think live survey results as well as sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one does the best job, and is utilized as the basis to send out future newsletters.
There is a possibility of locating information like CTA in the event that you change a particular part of the design. It is possible to test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any topic within your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you have to visit the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are, you can utilize Aweber for better results.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on user actions: email opens, link clicks, site visits, sales made, and so on. AWeber Auto Assign Id
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts via a form. While you can manually input the information, it’s easy to transfer them. It will speed the process and you won’t feel the tension. They accept these file types when they import:
You have the decision of choosing an already-generated subject line or making your own. If you create one, you need to wait for verification from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Auto Assign Id
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and other email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support via chat, phone or via email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The watermark of the company will appear every time you’ll mail an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. In some way or other, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you get access to essential vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of funds to purchase. The best part, the customer support is available 24/7. If you don’t have a prior experience in marketing Their Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid plan, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you make.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) AWeber Auto Assign Id
What is Aweber?
An email-based marketing service is a must designed for entrepreneurs as well as digital marketing. If you’re a novice or experienced you can make your campaign more visible to any potential audience. The company was founded in 1998 and has helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to ensure seamless integration.
Does Aweber have support for customers?
They offer it. Customer support on Aweber is accessible during business hours via phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with the form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.