ECommerce and Email Marketing go hand-in-hand. In running an online store, you’re given the power to market the store however you would like to.
On paper, it might appear straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter is not enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Auto Respond Split Test
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service that are based upon HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. When the email is delivered to recipients, you can look at the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to give a modern appearance. You can alter the colors, font, or style. When you can, coding your own template which also works as well.
RSS for Email Templates
If you run a blog, you can change the content from an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a catch, though. Not all email templates are compatible with RSS feed.
When you select the template, make certain to select one that works with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading and font, style and color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Also, points for incorporating the landing page of in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in the email itself. Consider live results from surveys as well as sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part is most effective, and is utilized as the basis for any future emails.
There is a possibility of locating data like CTA when you alter a particular part or design. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose and mix segments.
The workaround they have at least is sending emails to multiple lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The data you collect will be useful in future campaigns. Depending on what they do you could use Aweber to get better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, sales made, and so on. AWeber Auto Respond Split Test
When a subscriber clicks a link, Aweber assigns tags for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via a form. While you can manually input the data, it is also feasible to upload them. It speeds the process and you won’t feel the tension. They will accept the following file types for import:
You have the option of using an already-generated subject line or creating your own. If you create one, you need to wait for verification from your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat, or email, you can get their input. Every subscription plan can benefit from them. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Auto Respond Split Test
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support by chat, phone or email.
If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B tests and more essential features like marketing automation. You will also be able to see the data of your own campaign and see where they came from. One way or another, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and have access to essential vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The greatest part is that the customer support is available 24/7. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in an paid plan it’s priced reasonably. Not too much but you’ll make the most of the campaign you’ll create.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) AWeber Auto Respond Split Test
What is Aweber?
An email-based marketing service is a must for businesses as well as digital marketing. No matter if you’re a beginner or seasoned professional you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or coding to facilitate the integration.
Does Aweber have customer service?
They can. Customer support on Aweber is available during business hours by phone, chat or via email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts through a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If it’s through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.