ECommerce and Email Marketing go together. In running your own online shop, you’re given the option of marketing the store however you would like to.
It may sound easy, but it isn’t. Customers interact with you, go through social media, review blog posts, and so on. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletters aren’t enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Automate Moving From One List To Another
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service based on HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you are able to view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to create a fresh appearance. You can alter the colors as well as the font or style. If you are able to code your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you can convert the content of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any content with the existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a caveat. There aren’t all templates for email that work with RSS feed.
If you decide to use a template, be certain to select one that is compatible with them. If it is not, the template will be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used here to make the page look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time passes. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys, sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part performs best, and it can be used to determine the best option for any future email campaigns.
It’s possible to find data like CTA when you alter a particular part or design. You can test this by trying out three emails , mixing and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction in how the tests could go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any subject in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The workaround they have at least is sending emails to multiple lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you get here can be used in future campaigns. Based on the type of campaign they are you could make use of Aweber for more effective results.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, sales made, etc. AWeber Automate Moving From One List To Another
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build lists of up to 10 contacts via the form. While you can manually input the details, it’s also easy to transfer them. It speeds the process and that you don’t experience the tension. It will accept these types of files when importing:
You can choose between making use of an already-generated subject line or making your own. Except when making one, you have to wait for verification by the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or by email, you’ll have their help. All subscription plans have the ability to use them. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Automate Moving From One List To Another
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This will ensure that people have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer service via chat, phone or email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited by 500 users on your account. The watermark of the company will appear every time you send an email. Features like A/B testing may not be available, however, you can start your marketing from here.
To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you will have access to A/B testing and more essential features like marketing automation. You will also be able to see the results of your campaign and see where they come from. In some way or other, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and have access to vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free version even in the absence of budget to invest in. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid plan, it’s reasonably priced too. It’s not too expensive but you’ll benefit from the campaign you will develop.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Automate Moving From One List To Another
What is Aweber?
An email-based marketing service is a must that is suitable for businesses as well as digital marketing. No matter if you’re a beginner or veteran, you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber have support for customers?
They do. The customer service of Aweber is available during business hours via chat, phone or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts with a form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.