ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’ll have the ability to promote your store in the way you wish to.
In writing, this might seem easy, but it isn’t. It’s about engaging with customers, go through social media, review blog posts, and so on. You also have the chance of making a sale after the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Automated Change Lists
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product built on HTML templates. Being a platform uses automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to give a modern appearance. You can tweak the colors, font, or style. If you are able to code your own template also works.
RSS for Email Templates
If you run a blog, you can change the content from your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that work with RSS feeds.
When you select a template, be sure you choose one that can also work with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and no distracting elements are blocking the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to work with Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Bonus points for having a landing page for in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in emails themselves. Think live survey results as well as sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one performs best, and it will be used as the one to send out future newsletters.
It is attainable to discover data such as CTA in the event that you change an element or design. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.
The method they use at the very least is to send emails to various lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Based on what they accomplish you could use Aweber for better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber Automated Change Lists
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with the form. While you can manually input the details, it’s also easy to transfer them instead. It will speed up the process , so that you don’t experience the tension. They accept these file types when importing:
You can choose between using a pre-generated subject line , or making your own. In the event of creating one, you need to wait for verification by the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat, or email, you can get their input. All subscription plans can use these services. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Automated Change Lists
If you’re new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support via chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear every time you’ll send an email. Features like A/B testing won’t be available, however, you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign in action and where they came from. In one way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and have access to vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even in the absence of budget to invest in. The best part, service for customers is always available. For those with no prior experience in marketing the Knowledge Base can give you enough information to cover this.
When subscribed to a paid subscription it’s priced reasonably. Not too much and you will make the most of the campaign you create.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Automated Change Lists
What is Aweber?
Aweber is an email marketing platform for companies or digital marketers. If you’re a novice or veteran, you can make your campaign more visible to all potential customers. The company was established in 1998, and it helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs such as Salesforce and web builders like Wix and WordPress, etc. Certain of them may require an additional widget or programming to ensure seamless integration.
Does Aweber offer support for customers?
They do. Customer support on Aweber is accessible during business hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.