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aweber-review

ECommerce and Email Marketing go in tandem. In running an online store, you’re given the power to market the store in the way you wish to.

On paper, it could sound straightforward, but it’s actually not. You engage with customers by using social media, interact with them and blog posts, and so on. You also have the chance of making a sale following the advertisement. One method to promote is through email marketing.

Today, even a static newsletter isn’t enough to attract attention. When you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber, how email marketing works, and what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber Automatically Bold

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates could be old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any product or service that are based in HTML templates. As an online platform that makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you can view the information through their stats.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified for an updated style. You can change the color as well as the font or style. If you’re able, you can code your own template which also works as well.

RSS feed to Email Templates

If you run blogs, you can convert the content of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.

There’s a catch, though. There aren’t all templates for email that can be used with an RSS feed.

If you decide to use a template, be sure you choose one that works with them. If you don’t, the template could still work without the templates.

Landing Page Builder

Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions taking away from the registration form. All it does is allow subscribers to fill in their information.

You can create the heading and font, style and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not yet possible. This is a feature that they will have to develop in the future. Plus points for including the landing page of in an email-marketing platform at least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.

It also combines using dynamic content in the email itself. Consider live results from surveys and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part performs best, and it can be used to determine the best option for any future emails.

There is a possibility of locating data such as CTA when you alter an element or design. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.

There’s no restriction on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.

To divide the data, you have to go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.

The workaround they have at least is sending emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • The history of an individual’s activities

The information you get will be useful in future campaigns. Based on the type of campaign they are you could utilize Aweber for better results.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, purchases made, etc. AWeber Automatically Bold

When a subscriber clicks the link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to create an unlimited list of 10 contacts using the form. While you can manually input the information, it’s feasible to upload them. It speeds the process and you don’t have to stress. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line , or creating your own. Except when making one, you must wait for confirmation by Aweber. Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what stands out from the rest. If you’re calling, live chat, or email, you can get their input. Every subscription plan can benefit from them. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber Automatically Bold

If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support via phone, chat or via email.

Free Plan

With the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The watermark of the company will appear each time you’ll mail an email. Features like A/B testing won’t be available, but you can begin your marketing here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber to request a quote

In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. One way or another, these additional features will greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you get access to essential vital features.

The major selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The best part is that the customer support is available 24/7. If you don’t have a marketing background Their Knowledge Base can give you sufficient information to answer this.

If you are enrolled in a paid subscription it’s priced reasonably. The cost is not excessive, and you can benefit from the campaign you’ll create.

Aweber is a great choice for email marketing platform for beginning businessmen and marketers.

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Frequently Asked Questions (FAQs) AWeber Automatically Bold

What exactly is Aweber?

The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. Whether you are a beginner or seasoned professional you can help your campaign be more visible to any potential audience. The company was established in 1998, and it helped businesses regardless of size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional coding to ensure seamless integration.

Does Aweber have support for customers?

They offer it. Customer service on Aweber is available during working hours by phone, chat or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts through an online form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You must disable the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at any time.

How do campaigns function in Aweber?

Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.

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