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ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the option of marketing the store the way you want to.

On paper, it could appear simple, but it’s not. You engage with customers and go through social media reviewing blog posts and much more. There’s also the possibility of making a sale after the advertisement. One method to promote is via email marketing.

Today, even a static newsletters aren’t enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber the way email marketing works, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Automator Sgment Webinar Attendees

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates might appear out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product that are based on HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you are able to view the data through their statistics.

AWeber Automator Sgment Webinar Attendees

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to give a modern look. You can change the color, font, or style. If you are able to code your own template also works.

RSS feed to Email Templates

For those running blogs, you can change the content from your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.

There’s a catch, though. There aren’t all templates for email that are compatible with an RSS feed.

When you select the template, make sure you choose one that is compatible with them. If not, the template can be used without them.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.

You can create the heading and font, style and color. Photos can also be used to create a page that will look professional to potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Also, points for incorporating the landing page of the email marketing system, at a minimum.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.

It includes the use of dynamic content within the email itself. Imagine live survey results, sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails does the best job, and is used to determine the best option for any future emails.

It’s possible to find information like CTA when you alter a particular part or design. It is possible to test this by trying out three emails as you mix and mix and match. The majority of email marketing tools use three variations as the industry standard.

There is no limit on how the tests would take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any topic within your database. This includes emails that are opened, pages visited, link clicks, etc.

To separate the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.

The workaround they have at the very least is to send emails to various lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • The history of an individual’s activities

The information you get here can be used in future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better outcomes.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, sales made, etc. AWeber Automator Sgment Webinar Attendees

When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”

Making the Subscriber List

Aweber allows you to build lists of up to 10 contacts via the form. Although you can manually enter the data, it is also possible to import them. This speeds up the process so that you don’t experience the anxiety. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using an already-generated subject line or making your own. Except when making one, you have to wait for verification by Aweber. Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. If you’re calling or live chat or by email, you’ll get their input. Every subscription plan can benefit from them. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Automator Sgment Webinar Attendees

If you’re new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone, or email.

Free Plan

In the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The watermark of the company will appear every time you’ll send an email. Features like A/B testing won’t be available, but you can start your marketing from here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a price

In this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the results of your campaign in action and the source of these data. In some way or other the additional features will significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to essential vital features.

The main selling points are its many templates, data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan in the absence of budget to invest in. The best part is that customer service is readily available. For those who have no experience in marketing, their Knowledge Base can give you enough details to help you understand this.

If you are enrolled in a paid plan It’s affordable too. Not too much, and you can get the best out of the campaign you’ll develop.

Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.

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Most Frequently asked questions (FAQs) AWeber Automator Sgment Webinar Attendees

What is Aweber?

An email-based marketing service is a must for entrepreneurs as well as digital marketing. If you’re a novice or experienced, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped businesses regardless of size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to ensure seamless integration.

Does Aweber provide customer support?

They can. Customer service on Aweber is available during working hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using a form. If you are able, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can remove the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.

How do campaigns work within Aweber?

Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.

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